Market volume for car maintenance and repair services Vehicle is rightfully considered inexhaustible. Every year the number of new cars registered by happy car owners is growing. To the market capacity should be added the turnover of cars in the secondary segment, which require more serious service. Adjustments to the volume of services provided by car services occur only at the time of disposal of vehicles under government programs and during the period of registration of a trade-in.
📊Dynamics of market capacity
According to data published by the Autostat agency, as of January 1, the number of cars registered under the records of the state safety inspection traffic approaching 45 million. This is not counting trucks who also need timely and high-quality service.
In the context of the existing park passenger cars a tenth is represented by transport not used for its intended purpose. Approximately a fifth of vehicles are used periodically - these are pensioners and other people who are heavily dependent on the maintenance budget movable property. Three-quarters - the prevailing part of the vehicle fleet is always on the go; this is the category that is expected in car repair shops in 2019.
👥Market participants in 2019
The expected re-grading of executors of the will of car owners for 2018 can be considered completed. Service clients are becoming more discerning. Leaving to private enterprises after the end of the warranty can be considered a foregone conclusion, since the cost of spare parts and the repair itself from dealers leaves much to be desired. Sales volume in official centers for 2019 is expected to be 43 billion rubles compared to 49 and 46 billion in 2017 and 2018, respectively.
The shift to alternative services does not in any way affect the market capacity; volumes shift to independent service stations and private garage areas. Consumer choice forces official dealers to reconsider their business policies. The prevailing part of companies “wins back” losses by reducing staff and introducing additional services. An example of a competent customer-oriented program is Mitsubishi, offering a significant reduction in prices for spare parts and service. True, the general sales trend continues - increases have already been announced by all factories without exception for the entire 2019.
💰Sales volumes by segments
Bye official dealers Losing their customers who are tired of inflated prices, car owners are turning to the middle segment of the market - independent companies. The level of service, convenience and average bill quite quickly determine the owner’s choice, especially since at such service stations you can choose components and a list of works.
Despite the current industry pressure, dealers continue to receive updated price lists due to the latest increase in value added tax. In this regard, the average bill in the middle and junior segments of the market continues to grow.
While turbulence continues in the market sector, the market potential remains in the zone of inattention. Aggressive marketing, consisting of guaranteed service, no longer helps; the consumer spends on service exactly as much as he considers necessary, often preferring car exchange on the secondary market to an expensive service. The only hope for official and independent service stations remains the provision of a unique service related to the need to perform high-precision work that requires highly qualified personnel and specialized equipment. And today 95 percent of all automotive products are equipped with specific electronics.
🥇Leaders of the car sales market in 2018 - the target benchmark for car services for 2019
In order to show high sales volumes, operators car repair it is necessary to understand the market and its structure. Following new car sales data, it begins to activate and secondary market, where the most popular and practical car brands are listed.
KIA RIO took first place based on sales results in 2018 - more than 100 thousand new cars left the gates of dealership centers. This number included the X Line assemblies, which won the hearts of domestic users with the image of a crossover. The figure is quite logical, especially since last year only a thousand fewer cars were sold.
Second and third places remain with Hyundai, which has become a popular brand for Russia - Creta and Solaris, respectively. In 2018, over 65 thousand of both brands were sold, although during the last reporting period, skillful marketers managed to transfer followers of the Korean automobile industry to a crossover platform.
The situation for 2019, according to analysts' forecasts, looks ambiguous. In an effort to switch car owners from sedans to more high ground clearance Manufacturers got a little carried away with prices. It is quite possible that in anticipation of consumers aiming to change cars, there will be a boom in more budget segment. These are analogues of the once popular small cars Getz and Picanto.
The real potential for undervaluation is seen behind the bottom line of the TOP 10 Renault Sandero.
📈Growth prospects for 2019
The car service market will continue to take an impressive share of consumption this year. Service maintenance, repair and replacement of parts, restoration after road accidents, tuning and other popular services remain in the attention of car owners. Combining the service with parking, car washes, tire service, a cafe and a children's area will certainly increase the attendance of the centers.
On the consumer side, the main thing in the range of services remains the quality and optimal cost of services, combined with minimal expectations. The behavior of car owners often results in the search for a faithful and reliable service station, regardless of belonging to a particular market segment. In the meantime, the quality of the manufacturer and service remains at the proper level, because some car models continue to be used for more than 20 years.
The client’s contact with the car service usually begins with a telephone conversation. Car service workers introduce themselves to a potential client, politely answer all questions, without rushing, without getting irritated, and without ending the dialogue first. If the customer is only able to describe the external manifestations of problems in his car (knocks, leaks, does not work, etc.), but does not know what to do, the engineer enters into the conversation. In most cases, it is difficult to determine the cause of a malfunction over the phone, so the car owner is invited to have the car diagnosed at a car service center.
The time of visit (several options) is suggested by the car service worker - this is evidence of rhythmic work, normal workload of the car service production, and a clear acceptance schedule. This means that the customer will not have to wait in line, which is inevitable if you are allowed to arrive “at any time convenient for you.” In addition, sometimes such wording is a sign of car service downtime. Then the client is reminded of the address of the car service, and a road map is recommended. In addition, they call the name of the foreman (receiver, consultant) who will “drive” the car, warn about the undesirability of delays, the approximate duration of acceptance and advise to formulate wishes and prepare questions - this is another confirmation that the individual entrepreneur’s car service values the time of both the customer and yours.
The car service sign is visible from afar. Near the car service building there is a parking lot, signs for parking and order acceptance. There is no queue or bustle in the office; A car service employee, if the customer arrived a little earlier, notifies the technician (receptionist).
The reliability of the enterprise is confirmed by licenses posted in a prominent place, qualification certificates of car service workers, an order authorizing acceptance workers to sign documents on behalf of the company, information on the movement of cars through the work stations of the car service in accordance with the technological cycle of repair or maintenance.
Plates with names and positions on employees' uniforms make it easier for the customer to communicate with them. The cleanliness of the car service premises, equipment, mechanics' overalls, the seats and steering wheels of the cars covered with a protective film indicate the accuracy of the car service personnel. But the main thing is the friendly, calm, businesslike atmosphere that reigns in the car service center.
The car service acceptance area is separated from the repair area and is equipped with diagnostic equipment so that the receiver does not interrupt mechanics from other areas from working and does not wait with the customer for the release of the lift or stand. In addition, it contains information about the car service services provided (prices, guarantees, names of regulatory documents according to which the work is performed, etc.). Acceptance (at the same time fault diagnosis) at a car service center is unhurried and takes at least 20 minutes. In essence, it is a dialogue between two people interested in quality cooperation. One highly qualified car service specialist communicates with the car owner. Indeed, in most cases, the client wants exactly what he asks to be done, on time and not more expensive than what was promised when accepting the car service. Therefore, the fewer people who contact him, the better.
At the appointed time, the car service technician invites the customer and explains the problem in his words, asking questions along the way. Then a short (ten minutes) trip and a verdict on the essence of the client’s concern. A car owner should not neglect to check the car while driving, even if there are no complaints about its behavior. The absence of comments from the car owner does not mean that the car is in full working order, and additional consultation with a car service specialist will not hurt. Then the car is washed and raised on a lift in the car service reception area. During this forced break, the car service technician, in order not to waste time, begins to calculate the cost at his workplace necessary work and spare parts.
After examining the car from below, the car service technician finishes the calculation. At a car service center, they check the car for free, regardless of whether the owner will repair it now and here or at another time and in another place. By the way, sometimes to fix a minor problem you need to “disassemble half the car.” In this case, the car service specialist recommends combining the work: doing something “ahead of the curve”, using partial disassembly of the car (unit), or, conversely, waiting until scheduled maintenance - this reduces time costs (paid standard hours), accordingly reducing the total cost repair. In addition, the customer can save money by bringing his own spare parts. But he must confirm their quality to the car service, that is, compliance with established technical requirements. The car service technician must warn you about this, explaining what documents are needed: a receipt from a trusted and well-known car service store, a copy of the quality certificate for the batch of oil, the number of which is on the packaging, the manufacturer’s passport for the unit (for example, for a shock absorber with an identification number), etc. P.
After the diagnosis, the client, if he wants, is given a break to think about the situation, consult at another car service center, adjust his plans, or save money for repairs.
If the client decides to have the car repaired at an individual entrepreneur’s car service center, the car service technician invites the customer to a stand that reflects the current workload of mechanics and coordinates the time for receiving the finished car. Then he issues a work order in writing. They try to use terms that are understandable to the client; the text is in Russian. In addition to information about the car and the details of the parties, the work order must indicate: the services provided (work performed), spare parts and materials provided by the car service center, their cost and quantity; spare parts and materials provided by the customer; the price of the car, determined by agreement of the parties; the cost of the services provided by the car service (work performed) and the procedure for their payment; deadlines for completing work by a car service center; conditions of the car service guarantee for the results of work; features related to the specifics of the repair or the company’s experience in communicating with clients, for example, additional payment for storing a finished car, the owner of which did not pay the car service on time for the work performed.
When the client leaves the car at the service center, the contractor, simultaneously with the contract, draws up an acceptance certificate indicating the completeness of the car, visible external damage and defects, information about the provision of spare parts and materials by the customer.
It is unacceptable for a car service center to do additional paid work without the client’s consent or to make the provision of some services dependent on the mandatory order of others. For short-term work (tire inflation, selective maintenance operations, washing, etc.), which is done in the presence of the client in a car service center, individual entrepreneurs issue receipts, coupons, etc.
Car service workers give the client the opportunity to observe the car being repaired, for example, from the waiting area in the workshop or from the gallery above it. When necessary (an additional malfunction was discovered, the customer wanted to warn the car service technician about the features of his car or check the progress and quality of work, etc.), the car owner is escorted to the work station. The mechanic is not distracted by obtaining spare parts and materials, and everything he needs is delivered from the warehouse on time.
In a self-employed car service, it is unacceptable for repairmen to sit in the “smoking room” for a long time, walk around the workshop, or constantly borrow tools from each other.
When the car is left at the service center, the customer can find out by phone how things are going. If the service technician is busy at this moment, he will definitely call you back. In any case, the client is immediately notified of deficiencies identified during repairs that threaten traffic safety, and work is suspended. If the car owner does not agree to their correction (for additional expenses) or they are irreparable, this is recorded in all copies of the acceptance certificate.
Upon delivery finished car The technician who accepted the car brings the owner to the customer, shows the results of the work and the replaced parts. In addition, it gives recommendations on how to operate the vehicle. After clarification of all questions and elimination of comments (if any), the car service receptionist accompanies the customer to the cash desk - the car is issued after full payment for the work.
After two or three days, the technician asks the client over the phone if he has any requests or if the car has any problems.
Professional guys work in the company! I got into an accident, asked for an independent examination, since the insurance company was closed, the documents were needed for RSA, Sergey immediately got his bearings, suggested what and how, Victor arrived the next day, photographed everything down to the smallest detail, a week later the examination was ready, two weeks later it was Full compensation and assessment costs have been received... So if anyone needs it, feel free to contact us! I recommend it 😉
Anatoly S.
I got into an accident, insurance experts came twice to inspect (external damage, then hidden) in the end they paid an amount that was clearly not enough to restore the car, I contacted the guys, everything was done at the highest level! Very quickly and, most importantly, I didn’t go anywhere myself, they inspected the car at the service center, made and sent a claim to the insurance company themselves! I just had to wait for the payment) I recommend it! The guys work professionally, quickly, for VERY reasonable money!👍🏼👍🏼👍🏼
Sergey S.
I liked the company. Without puffing out cheeks, pathos and blah blah... Everything to the point. They work quickly. Prices are within limits. No prepayments. Impressions are very positive.
Andrey Sh.
The guys are professionals with a capital P, special thanks to Alexey. I sued Rosgosstrakh for about a year, and at the last meeting, thanks to our professionalism and knowledge of our business, we won the case. I will recommend it to my family and friends. Thank you for your qualified assistance.
Natalya M.
My car is over 10 years old. After an accident Insurance Company paid under compulsory motor insurance less than half the amount required for repairs in the cheapest place. I had little hope that I would be able to get any more money from the insurance company. The SK-assessment representative answered all my (possibly stupid) questions very patiently and professionally. When inspecting the car, he immediately indicated that the insurance company had assessed it incorrectly and what one could count on. The examination was done quickly, a day later the insurance company received a conclusion and after another 10 days the money was transferred. The examination itself was cheaper than in other places (I found out). I'm very pleased with how everything went. Without any show-off, but in all respects it turned out better than I expected. I recommend to everyone.
Dmitry M.
I got into an accident, the insurance company Ingosstrakh made a calculation for repairs that was 2 times lower than the actual cost of restoration repairs according to RSA, the car service center refused to repair it without additional payment. I contacted SK-Otsenka, they promptly (the next day) inspected the car, provided advice, and explained the nuances of interaction with the insurance company. A couple of days later I received a report from an independent examination, all supporting documents, and a claim to the insurance company. And again the insurance company refused to pay. Alexey (many thanks) went with me to the insurance company and got me to sign an agreement on payment of monetary compensation. After 7 days I received the full amount, including compensation for the examination. I recommend the company SK-Otsenka, because their employees really care about your right to receive fair insurance compensation.
Operational efficiency commercial enterprises can be assessed by a set of standard indicators, while the specifics of the operation of the enterprise and the types of its activities may require additional criteria, indicators and methods for assessing the effectiveness of its activities.
Performance indicators for car service centers and dealerships
As key indicators, characterizing the dealership, incl. and stations Maintenance, the following can be distinguished:
— number of posts for maintenance vehicles;
— level of workload at posts for servicing vehicles;
— revenue per vehicle service station;
— profit and profitability per vehicle service station;
— level of technical support and quality of equipment at the service station;
— compliance of the service station equipment with the required standards;
— level of specialist training;
— labor productivity of workers;
— car sales volume;
— share of car sales in various configurations;
— sales volume of automobile spare parts;
— number of customer requests for warranty repairs and service;
— level of customer satisfaction with the quality of service and service;
— inventory turnover;
— level of efficiency of equipment use;
- market share;
— quality indicators (availability of a client’s room, online recording capabilities, availability of the company’s website).
Assessing the image of a car service company
Image measurement indicator a motor transport enterprise is an indicator of the average growth rate of the share of its marginal income over a certain period of time obtained by attracting new customers. The formula for calculating this indicator can be presented as follows:
TRmd%=MD1/MD0*100%
where TRmd is the growth rate of marginal income from attracting new clients, %; MD1 – marginal income from attracting new clients during the reporting period, monetary units; MD2 – marginal income from attracting new clients of the previous period, monetary units; TRavg – average growth rate of marginal income from attracting new clients, %.
Formula for calculating the level of workload at car service stations
Post load level for vehicle maintenance is defined as the ratio of the amount of time occupied at a post for vehicle repair to the total amount of work shift time:
Pz=ZV/Vo *100%
where Pz is the level of workload of posts for servicing vehicles, %; PV - time of occupied post for vehicle repair; In - the total amount of time of the work shift.
Profit and profitability per service station
Profit and profitability per one vehicle service station:
Prpost = PR / Npost
Ppost = Prpost / Z
where Pr post is profit per 1 service post, rub.; PR – total profit from car servicing at all posts, rub.; N post — number of service posts; Р post – profitability of one service post, %; Z – costs for one service station.
Labor productivity of employees of car service centers and service stations
Employee productivity auto service centers and service stations, can be calculated both in physical and in monetary terms:
PT nat = N av / SSCH
where PT nat is labor productivity in physical terms, units/person; N av – number of cars serviced in the analyzed period, units; SSN – average number of employees.
PT= V / MSS
where PT is labor productivity in value terms, rub../person; B – revenue from the sale of car service services, rub.
In dealership centers, the indicator of labor productivity of sales personnel represents the ratio of the amount of turnover (revenue from sales of cars) to the average number of sales personnel:
PT dc = V (TO) / SSCH (TP)
where PT dc is labor productivity at the dealership in value terms, rub./person; В (TO) – revenue (turnover) from the sale of cars, rub.; SSC (TP) – average number of sales personnel, people.
Components of the quality of car service services
Or a car service station, is understood as a combination of three components:
— completeness of fulfillment of work or client requirements provided for by the technology on this work;
— compliance with the system of standard values and compliance with the conditions of work;
— time (duration) of service performance.
The main criteria for assessing the quality of services provided by a car service center are:
— bringing the backlog of work to a minimum;
— reducing to a minimum the amount of work performed poorly;
— minimizing actual deviations of the performed repair work of services and units from regulatory requirements;
— minimizing the client’s loss of time actually using vehicles.
Typically, the effectiveness of a car service center is determined by the performance indicators of the workshop, gross profit and the level of customer satisfaction. They often resort to analyzing the average check, the average filling of an order, the average expansion of an additional order. services and other indicators individual for each entrepreneur. But still, these data are not able to reflect full picture what's happening.
Scheme for a comprehensive assessment of the effectiveness of a car service center or dealership
Based on this, you can build a diagram comprehensive assessment efficiency of a car service center or dealership.
An integrated approach to analyzing the efficiency of a car service center
Thus, the analysis of the efficiency of a car service center (dealership center) is carried out on the basis of qualitative and quantitative indicators.
An example of assessing the effectiveness of the Kamaz auto center
The table presents qualitative indicators of the company's performance.
Thus, as of the end of 2016, in the company: the level of compliance of service station equipment with the required standards is at the level of 7 points out of 10; the level of qualification of station employees to the required characteristics is at the level of 7 points out of 10; The level of quality of customer service is at the maximum level – 10 points. At the same time, the company has its own, fairly developed Internet site, where it is possible to sign up for maintenance via the Internet.
Despite the abundance of car repair shops and mechanics in every city, none of them are unemployed: the domestic demand for car repair services remains open. The number of cars is growing, both new and used, and they all require technical support.
In such conditions, opening a service station seems to be a profitable area for investment. In this material we will provide a detailed business plan for a car service center from scratch, talk about the stages of development and give an approximate calculation of payback.
Description of the car service project
You can really make money at a car service center. Despite the high competition in the market, the demand for auto repair services remains high and continues to grow along with the growth of the vehicle fleet in Russia.
You can start working in different formats; This car service business plan discusses the idea of opening a multifunctional car service center that will offer a wide range of services, from repairs to car washes. This will allow you to reach as many clients as possible and increase revenue.
We must warn you that it is better to open this business for a person with experience in car repair shops or with the support of such an expert.
The case will require quite large investments, more than 10 million rubles. You can implement the project yourself or with the help of franchisors.
Relevance of the auto repair business
The number of vehicles in Russia is growing every year. As of the beginning of 2019, the country's automotive fleet numbered almost 52 million units, 84% of which were passenger cars.
This directly affects the capacity of the car service market, because every car requires maintenance. service. In value terms, the market capacity is about 600 billion rubles. in year. There is potential for further expansion due to the growth of the vehicle fleet and wear and tear of vehicles.
The following services are in high demand:
- car wash;
- body repair;
- tire service
Other car services are also in demand: no one is immune from breakdowns. Car owners do not like to delay repairs, and when necessary, they immediately turn to workshops.
Market situation
In the maintenance market road transport Competition is high: there are many single, network services and individual masters operating in the regions of the country.
Independent services (single or network) occupy more than half of the market. Individual auto repair shops (including garage-type ones) account for about a quarter of the market capacity. Authorized dealer centers occupy a share of about 12-15%.
But the existing supply does not satisfy all the demand in those. service. Russian economy is in crisis, which is leading to a decrease in citizens' incomes. This encourages people to save money and buy used cars, which a priori require more repairs.
Market and competitor analysis
A clear trend has emerged in the market, indicating an outflow of car owners from official service centers to private companies (network and single). This is evidenced by a decrease in sales volumes from “officials” from 49 billion rubles. in 2017 to 46 billion rubles. in 2018. In 2019, a decrease to RUB 43 billion is expected.
There are several large network companies, which opened their branches in dozens of Russian cities. There are services specialized in trucks (for example, TRUCK CENTER), although most service stations are naturally aimed at category B vehicles.
Network companies have their own clientele, but Russians for the most part prefer to do repairs in cheaper single services or from individual craftsmen. The car service market in Russia is considered opaque: unregistered “garage” enterprises are very common (and popular) throughout the country.
Types of service stations
The types of auto repair shops differ both in the types of repair services and in their specific specialization. Types of services can be grouped into 4 categories.
- Official dealers. These are network services that serve cars of a specific brand. They are not found so often in Russia; The demand for the services of such dealers is moderate, including due to high prices.
- Service stations servicing vehicles of one manufacturer or a specific model. Working in this niche is risky because the business is limited to a specific group of consumers.
- Single service stations with or without accreditation. The demand for such services is high, the prices for services are much more reasonable compared to official centers.
- Car services in the garage. In unregistered service stations operating underground, you can do inexpensive repair, but the professionalism of the workers is often not very high.
Choosing the main activity
Before opening a technical station. service, it is necessary to carefully analyze the market situation, the ratio of Russian and foreign cars, the competitive environment, their focus, capabilities and prices.
Most of the Russians who bought new car, after the expiration of the warranty period, they go to alternative services offering good quality work on more low prices. And owners of used cars do not contact official centers.
This business plan discusses the project of opening a single service station with the following list of services:
- tire fitting Work with wheels: balancing, tire replacement, tire repair, etc.;
- diagnostics and repair. The auto service will work with cars of different brands. Most of the work is related to the engine and chassis;
- body work. Body repair: welding, painting, straightening;
- car wash.
What do you need to get started?
Opening a modern service station will require fairly large investments. The article “equipment and inventory” especially stands out - the purchase of high-quality equipment will require additional investments. It is necessary to create a stock of consumables and raw materials, but you need to remember that many parts are ordered from external services at the expense of the client.
Table 1. The amount of initial costs for opening a car service.
Work and sales are expected in a city with a population of 1.5-2 million people. Additional expenses include costs for utility bills, promotion, preparation of premises, etc. The amount of tax deductions is not taken into account in the calculation.
Legal issues
First you need to choose a legal form: individual entrepreneur ( individual) or LLC (legal entity).
When registering, OKVED-2 codes are indicated, the main ones being:
- 45.3 “Trade in automobile parts, components and accessories”;
- 45.20 “Maintenance and repair of motor vehicles”;
- 45.20.3 “Vehicle washing, polishing and provision of similar services.”
Some work does not require a license. For example, washing and lubrication and refueling work. For inspection and diagnostic work, painting, repairs brake control, glass tinting, etc. certification is required. For normal operation, the service station must obtain the necessary permits. Full list services subject to certification are specified in OKUN.
Permissions must be obtained from Fire service, Sanitary and epidemiological stations.
Accreditation rules
If you plan to open a car service center with a technical inspection point, you will need to obtain accreditation from the state.
Rules for accreditation of technical station. services are listed below.
1. Availability of facilities and means necessary for technical diagnostics.
2. Possibility to transfer information about the results of the performed maintenance to a single automated system.
3. Availability of at least one technical expert.
To obtain accreditation, you must have sufficient material and technical resources and understand a variety of regulations. It will take at least 4-6 months to launch such a service station. During this time, you need to obtain all documents and permission from the state (RSA), purchase and install equipment, employ technical personnel, including a certified specialist, create a system of documentation and data transfer.
Selecting a room
To open a multifunctional car service center, you will need an area of 800-1000 square meters. m. In addition to work, storage and administrative premises, it is useful to equip a place for a small cafe where clients can relax, buy drinks and snacks.
You need to choose a room based on the requirements of the SES:
- the minimum distance to residential buildings, public buildings, reservoirs is 10-50 m;
- availability of all communication systems (water supply and sewerage, ventilation, heating, electricity, lighting);
- equip a locker room for staff, a shower and a toilet;
- when finishing the workspace, use oil- and gasoline-resistant materials;
- line the inspection hole and 2/3 of the wall (from the floor) with ceramic tiles or oil paint;
- lay the floor with tiles.
The nuances of the location of the service station
Where is it profitable to locate a car service?
Firstly, in places near major highways and highways. There is a greater flow of cars here, which means there is a higher probability of an influx of new customers. Proper placement of advertising in such places will ensure high traffic.
Secondly, near gas stations. Service in such a place will attract the attention of drivers. You can collaborate with a gas station and use it to promote your service station.
Thirdly, nearby or directly in garage complexes, where the density of cars and potential customers is high.
Fourthly, not far from mega malls, large shopping centers and so on. You can even agree to use part of the shopping center parking lot to create a service station.
It is useful to choose a location close to major transport hubs, where there are no competitors (in close proximity). The car service center needs to have a parking lot.
Equipment
The service station purchases the equipment necessary to provide the entire list of repair services:
- diagnostic stand with computer equipment, scanner;
- stand for wheel alignment adjustment with sensors;
- tire fitting equipment;
- welding equipment;
- motor tester;
- straightening equipment;
- spray gun;
- lifts;
- jacks, etc.
All necessary hand tools are prepared, Consumables, work uniforms and personal protective equipment.
You will need office equipment, a cash register, furniture (including a waiting area). It is useful to purchase special software equipment for organizing all types of accounting and monitoring the repair process for each car.
With the specified equipment, you can open a multifunctional car service center. approximate cost will be 10 million rubles.
Search for spare parts suppliers
Every client expects their car to be repaired as quickly as possible. However, there are a lot of auto parts, and it is almost impossible to stock up on them all. This means that there is only one option left - to take a specific part to order. This will require a reliable supplier who has the required products and can deliver them promptly.
Secondly, you should choose your supplier wisely. This could be a local store and/or a large federal chain. It is useful to establish contact with a spare parts supplier without unnecessary intermediaries.
Thirdly, you need to cooperate with delivery services. Of course, this is additional money, but it can be added to the client's bill.
Staff
Opening a business will require a variety of personnel. The working team will consist of:
- auto mechanics;
- motorists;
- tire fitters;
- body workers;
- painters;
- welders;
- administrator for working with clients;
- auxiliary workers.
Accountant services can be outsourced to an accounting office. Marketing promotion tasks can be delegated to advertising agencies. You also need to order security services from a specialized company.
It is important to find highly qualified workers; less qualified employees should carry out repairs under the supervision of more experienced colleagues. Recruitment must be taken very seriously.
The staff is quite large - it consists of 17 people, it is possible to combine several positions with one specialist. The wage fund will be about 500 thousand rubles.
Marketing plan and effective advertising methods
If a service station works efficiently, people will gradually learn about it, and word of mouth will do its job - clients of the service will tell their friends about the place, and this will create their own client base.
However, at the first stage, in order to more actively attract new people, it is necessary to be active in the field of marketing. A few methods are briefly listed below.
- Creating a brand with all the attributes.
- Installation of outdoor advertising, signs on roads, in places with high traffic, especially close to the center.
- Publication of advertisements in the media.
- Creation of a website and its promotion on the Internet, maintaining a group of social networks, advertising on city forums.
- Affiliate marketing with car dealerships, catering establishments, etc.
Profitability and payback of business
The amount of initial costs is 12.675 million rubles.
When calculating revenue, we will proceed from the market average dynamics of service station visits - 15-20 cars per day. The average bill (excluding car wash) is 3.5 thousand rubles. You can also earn about 15 thousand rubles at a car wash. per day (450 thousand rubles per month).
Monthly turnover will be 2.025-2.55 million rubles.
The total monthly costs are 1.8 million rubles.
Net profit (in developed state) - 225-750 thousand rubles.
With this calculation, a car service center will pay for itself in 1.5-4.5 years.
Table 2. Economic justification business ideas.
Pros of business
In the context of an increase in the fleet of automotive vehicles, the idea of opening a car service seems very promising. Several advantages of this business:
- constant demand for auto repair services (in a broad sense). You need to take care of your car and fix faults in a timely manner. On Russian roads there are plenty of cars in need of repair;
- high markup for services. You can make money even by providing small services, but more serious repairs often cost car owners a tidy sum;
- thanks to this, the business can pay off fairly quickly;
- regular customers of a car service center are an excellent word of mouth - they themselves will tell their friends about a high-quality service station, that is, they will contribute to advertising and promotion.
Cons and risks
Firstly, qualified workers are not easy to find. Personnel involved in direct repairs must have a good understanding of the mechanics, performance properties and operating processes of vehicles. Any mistake during repair will lead to problems for the service itself and its position in the market, at a minimum, or to a more serious breakdown, if not an accident.
Secondly, in addition to finding good workers, you also need to retain them. Need to create profitable terms labor, including providing good wages. All these are additional costs, especially at the beginning of work.
Thirdly, high competition. To attract clientele, you will have to make additional efforts in advertising and marketing promotion.
Fourthly, seasonality. The season for service station services opens in early autumn and closes by mid-spring. In summer, although demand remains, it drops to a minimum.
Business development options
Even when the business gains a foothold and begins to generate regular income, you should not stop there.
You need to monitor the situation on the market and among your competitors, analyze their work, prices, and take this into account when building your marketing policy and offer.
It is possible to continue working without expanding the business, but this approach can lead to negative consequences in the long term. If you don’t look for new opportunities, someone else will find and implement them, which can weaken the car service’s position in the market.
Several expansion options:
- engage in trade, for example, open a small auto parts store in the territory of a service station, lubricants, special liquids, etc.;
- open new centers independently or in partnership with other service stations;
- offer franchising services;
- expand to a truck service center, etc.
Auto service franchise
For those with sufficient capital, you can follow a simpler path - take a ready-made business model as a model and open a franchise business.
Well-known Russian companies act as franchisors and, for a set fee, help beginning entrepreneurs open car service centers. Moreover, support is provided at all stages of business development. In fact, the franchisee entrepreneur acts according to a step-by-step scheme developed by specialists and gets the opportunity to work under an already well-known brand. If he has questions, he can contact the franchisor’s support service or his personal supervisor for support.
The scheme is attractive, but you have to pay for it. Firstly, make a one-time payment, and secondly, regularly pay royalties (monthly payments), a certain percentage of revenue. Naturally, you need to have a certain amount of start-up investment.
Franchising services for Russian market Several companies offer, let’s highlight the main ones:
- "White service";
- "Bosch auto service";
- "Wilgood";
- "Remix"
- Fit Service;
To summarize the article, we can say: to speed up payback, you need active advertising. The faster people learn and appreciate the new service and become its regular customers, the faster the business will reach zero. Therefore, the entrepreneur is recommended to increase the amount that will be allocated to marketing in advance.
Given in the article ready business The car service plan is available for free download.
