The Italian company has been successfully operating in the rubber production market for almost 150 years. During this period, the manufacturer Pirelli has become a cult brand for motorists.

Pirelli

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Ranking the fifth in the world in terms of revenue in the tire trade allows us to call the company international.

To develop and consolidate in new markets, the Pirelli management has long expanded the geography of production beyond the Apennine Peninsula. Tires under this brand leave the assembly line not only in all parts of Europe, but also in South and North America, Africa and Asia.

The number of factories in Brazil equaled their number in their native Italy (5 productions each). The manufacturing technology is strictly observed at each plant. The commissions monitor the compliance with the high quality of the company. Pirelli tires, which are produced in the factories in Turkey and in the UK, are of the same excellent quality.

The total staff of the holding is approaching 40 thousand employees of various professions. Due to the high level of production automation, it is possible to manage with a minimum number of specialists, but the requirements for them are the most stringent.

The Pirelli holding is an association of various companies that specialize in various areas of high-level rubber production. The association includes:

• Design companies that develop the appearance of the final product;
• Research centers for the development and creation of production technologies and materials for tires;
• Direct manufacturing factories where products are manufactured;
• Logistics companies that provide supplies of materials, equipment and manufactured products to consumers;
• Shopping centers where customers are offered tires that are in demand on the market.

Pirelli research laboratories are constantly working to improve technical parameters existing models. The release of fundamentally new options does not stop, striving to satisfy the growing market demand.

The company has 6 centers located in 6 different countries. The staff of these departments is about 2,000 highly qualified specialists. Each development, after a series of tests and adjustments, is embodied in the production process. This approach provides cost savings while maintaining excellent results.

To describe the geographical scope of the Pirelli group of companies, an estimate of the volume of industrial operations is perfect, of which 85% is outside Italy, and 50% is created outside Europe. The points of sale of Pirelli products are scattered in more than 120 countries of the world.

Pirelli manufactures tires for the entire range of vehicles:

• Agricultural machinery (tractors, combines, land cultivation machinery);
• Buses,
• Small and large trucks,
• Cars of various modifications,
• Motorcycles,
• Sports cars.

The holding's activities are aimed at the overall development of tire production technology.

Pirelli in Russia

An excellent example of the emergence of a Pirelli production in a new country can be seen on the example of the Italian expansion into Russia. Tires produced by Italian-owned factories have long been at the bottom of all reports and ratings. So far, no decision has been made to build its own production facility in the immediate vicinity of the AvtoVAZ plant.

Pirelli works closely with carmakers. There is a constant search for contracts for the supply of rubber for models produced from the conveyor. Pirelli tire designers strive to create unique options for specific vehicle modifications. This allows you to maximally adapt the rubber to the needs of the car manufacturer and provide the buyer best conditions for driving.

The construction of a plant in Russia did not take place, because with the help of Rostekhnologii, it was possible to acquire at once two operating factories for the production of tires - in Kirov and Voronezh.

According to the final calculations, the holding acquired 2 powerful enterprises, quickly replenished them to the required level and launched the production of tires, while saving impressive funds. And by 2015, the share of Pirelli tires has grown several times.

The company adjusts the range of products it offers in accordance with market demand and the structure of the country's vehicle fleet. The creation of powerful production facilities, dotted across the region, allows you to monitor the dynamics of the market and promptly respond to its changes.

Logistics centers and large sales departments are connected to the production facilities. This is how the core of the development of regional tire production is formed. Subsequent expansion only occurs if reliable analytical calculations are available and if the existing center cannot cope with the growing demand.

In the near future, it is not planned to create new production facilities in Russia. The two existing factories are doing an excellent job with the plans of the holding and are actively spreading on the goods market.

Pirelli tires are popular with car owners, and this is not surprising. They are of high quality, because the company that produces them has a hundred-year history. In 1872, Giovanni Battista Pirelli started the production and sale of elastic rubber in Italy. The company was named "G.B. Pirelli & C". In the late nineteenth century, his factory began producing Ercole tires for cars and Milano tires for bicycles. Manufacturing patent car tires Pirelli's company received it already in 1901. Today it has factories in Eastern Europe, China, USA, South America and Western Europe. Ranked fifth in the world among tire manufacturers by revenue. Follow the link to read reviews of Pirelli tires in the Tire & Servise online store.

Country of origin marking

Tires produced by any manufacturer have markings that indicate in which country the rubber was manufactured. Thus, the following markings have been adopted for Pirelli tires:

• issued in the USA - CH;
• made in Italy - XE, JR, XD, XA, 8U, XC, XB;
• released in Argentina - XM;
• issued in Germany - CE;
• issued in Greece - ХН;
• released in England - XP and XN;
• released in Brazil - XL and XK;
• released in South Korea - YO;
• produced in China - 4T;
• issued in Venezuela - 1B;
• released in Turkey - XJ;
• released in Spain - XF.

The marking is placed on the side of the tire. The country where the manufacturer is located is indicated after the DOT. Moreover, all legend written in a ring. In addition to the country of origin, the tire manufacturer, model, width and profile height will be indicated on the tire.

Other designations on the bus

Profile height and width are marked 192/60, for example. In this case, the width should be measured in millimeters, and the height as a percentage. In our case, the number 60 is the ratio of the tire height to its width. The higher this indicator, the higher the tire will be. Next to these numbers there will be the letter R and, for example, the number 17. This is the dimension of the tire (rim diameter). The 90T designation will indicate the speed index.

These designations are usually followed by the inscription "reinforced" - reinforced tire... If there is no such inscription, then the tire is not reinforced with additional frames and auxiliary elements. You also need to pay attention to the design of the tire. If the tire is marked with the letter R, then it is radial, if D is diagonal. The latter are not very popular today.

Closer to the rim, there is information about the permissible maximum load. It can be an inscription of the following type: "Max pressure 300 kBs" or "Max load 520 kg". For passenger cars this index is indicated with a small margin. When choosing tires, this indicator should not be decisive and decisive. On both sides, the tire is labeled "Inside" and "Outside" - inside and outside. But the mark "M & S" means that the rubber can be used in slush and rain conditions. "Tubeless" means tubeless tires. If this inscription is absent, then there is a camera inside. Mandatory on the tires and the ECE mark of conformity, which may look like this: 11022142. If there is a snowflake "*", then the tire can be used at high temperatures in winter.

Pirelli tires are a product the highest quality... Since 2011, this company has been supplying tires for the GP2 and Formula 1 championships. Tires of this brand are used in transport systems, agriculture, and construction. The largest percentage of consumers of these tires, of course, are car owners. These tires are distinguished by their reliability, good performance and technical characteristics.

Back in the first half of the 20th century, the tires of the Pirelli company were widely known in Europe; they have not lost their positions even after almost a century of history. Now the wheels of this brand are among the most bought in the world and withstand the competition with dignity. The history of the company began in 1872 with the purchase of a small elastic rubber factory by the Italian engineer Giovanni Battista Pirelli and his associates. In 1894, the G.B. Pirelli & C., which produces a wide range of rubber products, began production of its first bicycle tires. And since 1901, the production of wheels for cars was organized.

Today Pirelli is one of the most successful tire manufacturers... The company has annual revenues of over 6 billion euros and employs 38 thousand people at its 19 factories around the world. The largest share of investments in the development of the latest technologies in the tire industry, including due to the presence of government defense orders, the highest share in original equipment, participation in rally races and exclusive deliveries of the Formula 1 race, sponsorship of the 2016 Ice Hockey World Championship - this is what sets Pirelli apart from the competition. Sports innovation has been successfully applied to the tire line for everyday use.

Pirelli logo

Despite the fact that all development is carried out in Italy, in a region with a mild climate and excellent roads, Pirelli tires are able to cope with the most difficult weather conditions in Russia. When creating automobile wheels, special attention is paid not only to the composition and methods of rubber vulcanization, but also to the tread pattern, which is calculated mathematically, provides maximum traction, reduces the effect of aquaplaning and increases the car's handling.

Pirelli's Formula Ice tires are made from silicone rubber, which has improved frost and heat resistance and retains its characteristics both in hot weather and on icy roads. It is due to its composition that the Pirelli rubber has a high wear resistance, which makes it possible to shorten the braking distance and ensures high operational safety.

The Italian company has created a complete collection of winter products to give drivers the confidence to instantly adapt to cold temperatures. The composition of the rubber compound guarantees optimal grip and better traction on both dry and wet road surfaces, reducing the risk of possible aquaplaning.

Winter Pirelli tires- this is perfect option to ensure complete safety in all weather conditions.

In the summer, Pirelli offers its customers high specifications and safety. Specially designed rubber from Pirelli provides best performance in summer, especially when the temperature rises to its maximum.

Additional Information!

An innovative approach to the development of the profile of summer tires has resulted in low rolling resistance, perfect grip and shorter braking distances.

Original Pirelli tires

Why it is important to choose original Pirelli wheels

By purchasing original Pirelli products from official dealers, the buyer receives:

• A rubber that fully complies with the high quality standards of the Pirelli company.
• The opportunity to become a member of the Tyrelife program, which provides an extended tire warranty. Within Tyrelife, you can replace tires free of charge if a factory defect is found in the purchased kit, as well as 2 times a year to undergo an additional tire check, for which the company will not take money from the client.
• A guarantee that the tires meet all the parameters stated on the label.

In which country are tires produced?

Pirelli is an Italian manufacturer of automobile, motorcycle and bicycle tires. The company produces a wide range of tires for different kind transport: cars, trucks, minibuses, agricultural machinery, commercial vehicles. Pirelli engineers are constantly developing new technologies for the manufacture of modern tires.

The factories of the company make the raw materials that are necessary for the production of tires. Many organizations buy it in large quantities at a wholesale price.

Pirelli has always viewed Russia as a strategically important market. It's no secret that many Russian regions play a leading role in the consumption of premium winter tires, in which Pirelli has long been a strong player. But with only one supply and sale of tires Russian market is not limited, the production sphere is actively developing. Thus, in 2011 the state corporation Rostec and Pirelli created a joint venture that acquired the Kirov tire plant from the Sibur holding, as well as a tire plant in Voronezh.

Since the purchase of both enterprises, the introduction of new technologies immediately began, the organization of work processes in the field of logistics, quality control, production was revised, which made it possible to ensure full compliance of the products with high standards. The total investment of the company in Russia exceeds 400 million.

At present, the production capacity of the Kirov tire plant has reached 6 million tires, and the Voronezh one - 2 million tires per year, while the capacity of the latter allows, if necessary, to significantly increase production volumes.

Pirelli plant in Kirov

Thus, in Russia, Pirelli tires are manufactured at factories in Kirov and Voronezh, however, Italy can also be indicated as the country of manufacture of a certain batch of tires (for example, Formula Ice), but most often it is still Russia.

Characteristics and parameters of rubber Pirelli Cinturato P1 Verde

Summer tires from Pirelli Cinturato P1 Verde are designed for compact city cars. It combines driving pleasure with reduced rolling resistance and safety. At the same time, as experts note, the tire shows its best properties on dry asphalt. Although it is good on wet surfaces, including extreme maneuvering.

Additional Information!

This model of Pirelli tires is installed in basic configuration for BMW 1 series.

Cinturato P1 Verde tires are available in several sizes on the market today.

• 205 / 55R16 91H;
• 205 / 55R16 91V;
• 205 / 55R16 91V;
• 195 / 55R16 87H;
• 195 / 55R16 87H;
• 195 / 55R16 87H;
• 195 / 55R16 87V;
• 185 / 55R16 87H XL.

• 205 / 60R15 91V;
• 205 / 65R15 94H;
• 195 / 50R15 82V;
• 195 / 55R15 85H;
• 195 / 60R15 88H;
• 195 / 65R15 91H;
• 195 / 65R15 91H;
• 195 / 65R15 91T;
• 185 / 55R15 82H;
• 185 / 60R15 88H XL;
• 185 / 65R15 88H;
• 185 / 65R15 88T;
• 185 / 65R15 92H XL;
• 175 / 55R15 77H;
• 175 / 65R15 84H;
• 165 / 65R15 81T;
• 165 / 65R15 81T;
• 155 / 60R15 74H.

• 185 / 60R14 82H;
• 185 / 60R14 82H;
• 185 / 65R14 86H;
• 185 / 65R14 86T;
• 175 / 65R14 82T;
• 175 / 70R14 84H;
• 175 / 70R14 88T XL.

Cinturato P1 Verde 195/55 R15 85H

Distinctive features of the tread Pirelli cinturato P1 Verde:

• Rounded blocks in the center zone make it easy to handle at high speeds.
• Pass-through drainage channels in the shoulder areas improve driving safety during heavy rainfall.

The Pirelli Cinturato P1 is a premium urban solution - a modern radial tire designed for summer use and fit on small and agile city cars. At Pirelli, tires are always developed using the latest materials, and the Pirelli Cinturato P1 Verde is no exception. Rubber provides fuel economy, environmental friendliness, comfort and safety on roads with any surface.

Pirelli Cinturato P1 are made from environmentally friendly materials and do not contain aromatic oils in the rubber compound, so they have a minimal impact on the environment both during the production process and throughout the entire operation.

Features of Pirelli Cinturato P1 / Cinturato P1 Verde tires:

• Increased safety on dry and wet surfaces.
• Innovative materials and an improved tread pattern provide a more consistent contact patch throughout the tire's life.
• Increased comfort on the move.
• A stiffer carcass and an updated tire profile minimize the impact and consequences of uneven road surfaces.
• Low level noise.
• An optimized tread pattern with a special arrangement of blocks ensures low noise levels and high acoustic comfort.
• Reduced fuel consumption.

Note!

New materials and innovative rubber compounds, aerodynamic sidewall profile and reduced tire weight reduce tire rolling resistance, fuel consumption and carbon dioxide emissions.

Other interesting models of Pirelli tires

You should also pay attention to the "Scorpio" tires from Pirelli, which are produced specifically for SUVs and crossovers. Thanks to their low rolling resistance and reduced weight, Scorpio tires significantly reduce fuel consumption and CO2 emissions, thus uniting environmental friendliness, comfort and safety on all surfaces.

Pirelli Scorpion Verde tire

The manufacturer is constantly expanding the productive line of its own brand and offers Formula Ice tires for winter. Balanced winter tire for passenger cars and SUVs provides good performance characteristics and a high level of security.

Directional tread pattern with center rib makes driving more precise on dry and wet asphalt, preventing aquaplaning when driving on melted snow and thick water film. Massive blocks of the shoulder areas give the car directional stability.

Which is better to choose: Pirelli Winter Ice Zero or

From the right choice the safety and the life of the car itself depends on the tires.

Pirelli Winter Ice Zero

This product is intended for medium-sized vehicles operating in the city. The tire has aluminum spikes that are equipped with a hexagonal core.

Pirelli Winter ice Zero

This design helps to increase the grip of the Pirelli wheel on icy surfaces. With a reinforced base, the mobility of the machine is minimized, as well as a decrease in speed when driving on an icy road. Wheels in 20 different versions (175-225 millimeters) with dimensions R13-R17 inches are available on the market.

Goodyear Ultragrip Ice Arctic

It is a premium winter studded tire with directional tread pattern for passenger cars. There is also an SUV version for crossovers and SUVs.

Country of origin: Germany, Luxembourg, Poland.

Balanced studded tire with directional tread pattern. Despite the relatively small number of studs (about 110 pcs.), The tire brakes very well on ice and snow, and also behaves quite confidently on wet and dry asphalt, therefore it is a universal option for any winter roads.

When creating a studded novelty, the specialists used the modern MultiControl Ice technology - driving on ice has become even easier and safer, traction properties increased.

Goodyear's silicon polymer improves wet grip, making it safer and more comfortable to ride in rain and slush.

Testing Goodyear winter tires on the track, the following results were obtained: when driving at 40 km / s on an icy surface, the braking distance is approximately 0.8 m shorter than that of Pirelli winter Ice Zero. Also when testing Goodyear Ultra Grip tires Ice arctic It was found that the grip during acceleration works better than the rubber from the Italian company. The longitudinal hook also helps when starting off on wet roads.

During testing, it was found that the tires are from by Goodyear do not get stuck in the snow, but, on the contrary, cling to the surface and easily get out of the snow porridge. This advantage of winter tires will especially appeal to residents of Siberia and other snow-covered regions. Car enthusiasts who live in country houses or in suburban settlements will love the tire power and their stable behavior, even in bad weather conditions and on poorly cleared roads.

Goodyear Ultragrip Ice Arctic

Overall, the Goodyear Ultragrip Ice Arctic is marginally better than the Pirelli Winter Ice Zero. Italian tires are more balanced, but less comfortable, so those who prefer a measured, accurate ride should choose "arctic" tires.

Pirelli produces many interesting rubber models for both compact cars and crossovers and SUVs. Despite the fact that the brand is Italian, it has popular Winter tires for northern countries. The Pirelli brand is a premium brand, so rubber is more expensive than that produced in Asia, but the Italian brand guarantees the quality and reliability of its products.

Pirelli tires are a product of the Italian concern, one of the most famous and oldest tire manufacturers in the world. The Pirelli company is an active sponsor and participant of many racing competitions, and its tires are recognized as high-tech and adapted to the most difficult conditions. The brand has repeatedly taken leading positions in the tests of professional rubber testers, the results of which are published in the most famous automotive magazines.

Technologies in Pirelli tires

Pirelli is a large corporation with a dozen factories scattered around the world. The country of manufacture of Pirelli tires of a particular model depends on the region of delivery and may vary according to the interests of the company. Traditionally, tires are made in Italy, but today no one can guarantee European tires to the Russian market.

On its official website, the manufacturer notes that Pirelli tires are distinguished by excellent driving characteristics, durability and environmental friendliness.

The rubber uses RunFlat technology. Interestingly, Pirelli was one of the pioneering manufacturers to use this system in their products. RunFlat is a technology that is used for the possible operation of a tire after a puncture. Due to the rigid sidewall, the tires remain suitable for driving at low speeds for distances of up to 100 km. In addition, Pirelli promises improved handling in emergencies.

But the Italian concern did not stop at RunFlat. For the first time in the history of the tire industry, Pirelli has started using the puncture-free Seal Inside technology. A dense but elastic sealing layer is placed on the inner surface of the tire. This layer securely closes the puncture site, preventing air from escaping from the tire. The material will seal the puncture even if the object that caused the puncture remains in place.

The use of new technologies does not affect driving performance tires. The manufacturer claims that within the same model range, tires with new technology with or without it have the same grip, handling and comfort characteristics. Puncture-free technologies are the undoubted advantage of Pirelli tires. Today it is the only manufacturer to use the patented compound to seal a tire without driver intervention.

The best models of Pirelli tires

The Pirelli range includes tires for passenger cars and SUVs. Both are produced for summer and winter operation... In the winter tire line, buyers have highlighted the model Pirelli ice Zero. This studded tire is available in sizes from 16 "to 21". The minimum price for tires is 2680 rubles. You can buy Pirelli tires of this model in the 21st radius at a maximum price of 16,710 rubles. In customer reviews, the tires are called soft and manageable. The grip properties on snow and ice received the highest rating. Increased braking distances are noticed on the pavement due to the large number of studs. The quality of the studding is excellent. Users attributed noise to the significant disadvantages of rubber.

The Pirelli Winter Sottozero II is produced without studding in sizes 15 to 20 inches. You can buy Pirelli tires from 3,100 rubles to 36,750 rubles. In the reviews, excellent adhesion properties on any winter surfaces, except for bare ice, are named as the advantages of tires. Low noise level, softness, aquaplaning, directional stability are also included in the list of rubber advantages. To the disadvantages, buyers attributed a high percentage of factory defects, because of which balancing is difficult. Buyers also noticed a loss in tire grip as the tread wears down. A second season of riding this rubber can be unsafe.

Pirelli Cinturato P7 - latest novelty in the line of passenger summer tires of the Italian brand. You can buy Pirelli rubber of this model from 2940 rubles for the 16th radius. The maximum cost reaches 21,250 rubles for tires in the 18th diameter. As the merits of Pirelli rubber in customer reviews, excellent grip properties on wet and dry surfaces are named. Lack of aquaplaning, softness and acceptable noise level are on the list of tire advantages. The buyers attributed to the significant disadvantages the weak sidewall of tires, on which hernias appear even without noticeable blows. Some users were unhappy with the rubber handling at speeds above 140 km / h. Wheel balancing problems have also been reported.

The Pirelli Cinturato P1 is another popular member of the lightweight line. Tires are produced in sizes from 14th to 16th at prices ranging from 1,680 to 11,450 rubles, respectively. Reviews of tires are mostly positive. We can say that this is one of the most successful models of Pirelli. Customers noted precise control, excellent grip, low noise, stability at high speed. The disadvantages of tires include stiffness and sensitivity to road irregularities. Recent reviews for this Pirelli model have not been overly flattering. Buyers noted a weak sidewall and a large number of side cuts. The number of such users is about 2%.

The Pirelli Scorpion Zero is a high-speed model available in sizes 16 to 30 in diameter. Summer tires focused on use on all surfaces and are distinguished by a rather aggressive tread pattern. The minimum price of a tire is 4350 rubles. You can buy tires in the 30th diameter for a maximum of 31,030 rubles. According to customer reviews, the tires proved to be excellent on asphalt. Aquaplaning, rolling resistance, stability at high speeds received the highest marks. The noise level is higher than expected and the users didn't like it. In a rut, tires behave not only insecure, but unsafe. Rubber is not suitable for unpaved surfaces. The stiffness of the tires is also attributed to their disadvantages.

About company Pirelli (Pirelli)

Pirelli tire ranks fifth in the world among tire manufacturers, and the company's profitability level is one of the highest in the industry.

Pirelli Tire today:

Today Pirelli tire is the holding company in a group of companies that design, develop, manufacture and supply tires for various Vehicle, including cars and motorcycles (the consumer market accounts for 70% of the company's sales), buses, trucks, agricultural machinery and machines for "quarry" work, as well as the production and sale of steel cord (industrial supplies, up to 30% of total sales). In this market segment, Pirelli Tire is characterized by the use of advanced technologies and today Pirelli Tire is rightfully the leader among the manufacturers of tires for passenger cars and motorcycles: Pirelli tires are associated with such concepts as quality, reliability and superior performance.

Now 85% of the Group's industrial operations are concentrated outside Italy, 50% - outside the continent. The group is rightfully considered a "citizen of the closed world" of transnational corporations. Since its inception, Pirelli has set targets for geographic diversity. At the turn of the XIX-XX centuries. The group has already achieved this goal, but continued to move in this direction over the next decades. Today the sales network, deployed in 120 countries of the world, industrial base includes enterprises in 20 countries of the world on five continents.

Pirelli's tire sector has 23 factories and over 21,000 employees in Italy, Argentina, Brazil, Turkey, the United States and Venezuela. The market network of the company covers more than 120 countries of the world. Pirelli is one of the six leading tire manufacturers in the world with sales of approximately $ 3.2 billion. USA. Pirelli is active as a technical development partner for major auto manufacturers. The range of products is one of the most comprehensive in the industry, and includes tires for cars (standard and sport), for tractors, buses, agricultural equipment, graders, motorcycles and other vehicles. From a technological point of view, the company has been a leader in the international market for many years, making a significant contribution to the development of the quality side of tire production.

Technology and quality.

The Pirelli Group has focused on strengthening its competitiveness through continuous development of the production process and innovation. 2000 specialists in 6 research centers located in Italy, France, Germany, Great Britain, the USA and Brazil are continually solving the task of saving Pirelli's leading role in production and technology around the world. Proof of the Pirelli Group's focus on research is the amount of financial investment in this area, which accounts for 3% of the company's annual turnover. Building on a platform of cutting-edge technology, the Pirelli Group works in collaboration with leading car and motorcycle manufacturers. The partnership has allowed Pirelli to develop a range of specialty titles. Another trump card of the Pirelli group is the highest standards of professionalism, which 38,000 employees of all levels fully meet. Professionalism is the main guarantee that the company's competitiveness in production, marketing and research will continue to grow.

The history of the Pirelli Tire:

The history of the company goes back over a hundred years and in many ways the history of Pirelli is closely linked with the development of the automotive industry. The history of Pirelli began in 1872 in Italy on January 28, 1872, on the initiative of Giovanni Battista Pirelli, a company for the production and sale of elastic rubber was founded under the name "G.B. Pirelli & C." Until the beginning of the century, the company produced a variety of rubber products for various fields of activity, and the production of tires began at the end of the 19th century. In 1901, Ercole tires were offered for the first cars, and for bicycles the company has been producing Milano tires since 1890. The company's first bicycle tires were patented in 1894, and the first patent for passenger car tires was obtained in 1901. In In 1905, the company reorganized the car and motorcycle tires sector and brought this production to an industrial scale. The first victory of the company occurred in the events of 1907 - the Beijing-Paris motor rally. From this time, the countdown of successful performances of racers on four and two-wheeled carriages began. famous racers Nuvolari, Askari and Fangio In 1950 the production and sale of all products, except tires and cables, were reconstructed into separate companies under the direction of the Sundry Items Office.

For a hundred years of fruitful work and improving technologies, the company has released new products, starting with the pre-war Stella Bianca series and ending with Cinturato radial tires - modern tires with an ultra-low profile. Today the company's business is truly international: Pirelli operates in Europe and South America, the United States, China and Eastern Europe.