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The tires of this brand are manufactured by Pirelli & C. The company's technological facilities are concentrated in 24 factories located in 13 countries of the world. Of these, 5 factories are located in Italy, and the headquarters of the company is located in Milan.

The rest of the factories are located in Brazil, which accounts for 5 tire manufactures. 2 factories are located in Great Britain, Germany, Turkey, Romania and Russia. One each in Argentina, USA, China, Egypt, Spain and Venezuela.


The main shareholder of the company is the chairman of the board, Marco Tronchetti Provera. In our country since March 2014 - 13.09% of the manufacturer's shares winter tires Pirelli is controlled by the Russian company Rosneft.

Official website of the brand

https://www.pirelli.ru/tyres/ru-ru/legkovyye-shiny/glavnaya
... The corporation received a representative office in Russia after signing an agreement on the construction of a tire plant in Togliatti. The deal was concluded between Pirelli & C. SpA and the Russian company Russian Technologies in July 2008.

About Pirelli

The company was founded in January 1872 as a manufacturer of elastic rubber. Founder - Giovanni Battista Pirelli. The production of the first bicycle tires began in 1894, and in 1901 - automotive rubber... In 1905, the company was reorganized. Then they created a manufacturing sector car tires and the production of rubber for motor vehicles.


Today Pirelli Tire is the representative of the tire sector. It accounts for a fifth of global sales in this area of ​​the consumer market.

Pirelli tire prices

Pirelli Ice Zero

These winter studded tires belong to the latest developments of the Italian brand specialists. They are targeted at owners of powerful passenger cars of various classes, including crossovers and heavy SUVs, operated in severe winters. According to the manufacturer, tires Ice zero:

  • excellent grip on ice throughout the entire service life, which is facilitated by the manufacturing technology - Dual Stud;
  • demonstrate no less high grip characteristics on snow, due to


many sharp edges formed due to the numerous tread blocks and sipes located on the surface of their tread;

  • are distinguished by stable characteristics of the rubber compound, independent of the temperature range and resulting from the presence of new components in it and explained by the peculiarities of the technology of its preparation.

Drivers do not find any flaws in the rubber, except for the noise that passes after the break-in.

Pirelli Winter Sottozero 3

The country of origin of these winter studless tires is Italy. This is a special development for installation on powerful and high-speed premium passenger cars. A number of innovative innovations allow the model to significantly enhance the sports performance of the car. The manufacturer announces the following parameters of the winter rubber winter Sottozero 3:
  • excellent traction and grip properties combined with directional stability and due to the presence of arrow-shaped blocks in the central tread zone;
  • reliable grip on snow-covered and icy surfaces due to the many 3D-lamellas, leveling the absence of studs;
  • a high degree of resistance to aquaplaning, which is facilitated by two wide drainage grooves located longitudinally in the central zone of the tread;
  • excellent grip in all weather conditions and long tire life, thanks to an improved rubber compound containing a variety of components.


Car owners do not see any flaws in the tires of this brand and note unsteady behavior on bare ice and packed snow, which is natural for studless tires.

Model Pirelli Winter Cinturato

The manufacturer sees these winter tires as a replacement for the popular Snowcontrol Series 3. Superiority performance characteristics the tire before its predecessor is due to the fact that it was developed from scratch. Pros:

  • improved grip with rolled snow and ice due to the use of siping technology called Multiactive 4D Sipe;
  • increased slash resistance while maintaining a high level of acoustic comfort due to the optimized Z-shape of the longitudinal drainage grooves in the center of the tread;
  • accelerated drainage of water together with melted snow from the contact patch, due to the presence of auxiliary drainage grooves in the shoulder zones.

Among the disadvantages of tires, car owners note:

  • expensive balancing;
  • lack of disk protection;
  • weak inhibition;
  • uncertain acceleration on a winter road.



Pirelli p zero rosso

This name belongs to the summer passenger car tires designed for premium vehicles with 18- and 19-inch wheels. The manufacturer declares:

  • excellent grip of these tires both in dry and in rainy weather, due to the optimized V-pattern design of the tire tread with symmetrical direction;
  • excellent directional stability and instant response to steering actions due to the high rigidity of the double central rib structure;
  • exceptional resistance to aquaplaning, due to the high efficiency of the tire drainage system, which consists of four longitudinal grooves and many transverse grooves.

Car owners point to the sensitivity of rubber to road irregularities, rapid wear, some noise and harshness, albeit within reasonable limits.

Pirelli tires are popular with car owners, and this is not surprising. They are of high quality, because the company that produces them has a hundred-year history. In 1872, Giovanni Battista Pirelli started the production and sale of elastic rubber in Italy. The company was named "G.B. Pirelli & C". In the late nineteenth century, his factory began producing Ercole tires for cars and Milano tires for bicycles. The Pirelli company received a patent for the production of automobile tires already in 1901. Today it has factories in Eastern Europe, China, USA, South America and Western Europe. Ranked fifth in the world among tire manufacturers by revenue. Follow the link to read reviews of Pirelli tires in the Tire & Servise online store.

Country of origin marking

Tires produced by any manufacturer have markings that indicate in which country the rubber was manufactured. Thus, the following markings have been adopted for Pirelli tires:

  • issued in the USA - CH;
  • made in Italy - XE, JR, XD, XA, 8U, XC, XB;
  • released in Argentina - XM;
  • issued in Germany - CE;
  • issued in Greece - ХН;
  • released in England - XP and XN;
  • released in Brazil - XL and XK;
  • released in South Korea - YO;
  • produced in China - 4T;
  • issued in Venezuela - 1B;
  • released in Turkey - XJ;
  • released in Spain - XF.

The marking is placed on the side of the tire. The country where the manufacturer is located is indicated after the DOT. Moreover, all legend written in a ring. In addition to the country of origin, the tire manufacturer, model, width and profile height will be indicated on the tire.

Other designations on the bus

Profile height and width are marked 192/60, for example. In this case, the width should be measured in millimeters, and the height as a percentage. In our case, the number 60 is the ratio of the tire height to its width. The higher this indicator, the higher the tire will be. Next to these numbers there will be the letter R and, for example, the number 17. This is the dimension of the tire (rim diameter). The 90T designation will indicate the speed index.

These designations are usually followed by the inscription "reinforced" - reinforced tire... If there is no such inscription, then the tire is not reinforced with additional frames and auxiliary elements. You also need to pay attention to the design of the tire. If the tire is marked with the letter R, then it is radial, if D is diagonal. The latter are not very popular today.

Closer to the rim, there is information about the permissible maximum load. It can be an inscription of the following type: "Max pressure 300 kBs" or "Max load 520 kg". For passenger cars, this index is indicated with a small margin. When choosing tires, this indicator should not be decisive and decisive. On both sides, the tire is labeled "Inside" and "Outside" - inside and outside. But the mark "M & S" means that the rubber can be used in slush and rain conditions. "Tubeless" means tubeless tires. If this inscription is absent, then there is a camera inside. Mandatory on the tires and the ECE mark of conformity, which may look like this: 11022142. If there is a snowflake "*", then the tire can be used at high temperatures in winter.

Pirelli tires are a product of the highest quality. Since 2011, this company has been supplying tires for the GP2 and Formula 1 championships. Tires of this brand are used in transport systems, agriculture, and construction. The largest percentage of consumers of these tires, of course, are car owners. These tires are distinguished by their reliability, good performance and technical characteristics.

Pirelli & Co is one of the five the best manufacturers tires. At present, the company's capacities bring huge profits to the company, significantly higher than those of others. Pirelli tires and country of origin will be discussed below.

Company today

"Pirelli" (Italy) is engaged in the production of tires for passenger cars, trucks, vans, commercial vehicles, agricultural machinery and other types of transport. Development of new tire models and production technologies also occurs frequently. The company also produces raw materials for the manufacture of tires, which are purchased by many organizations in bulk. The car tire manufacturer has been able to develop nearly perfect tires that are in great demand. The main thing for the company is to provide a reliable, safe and comfortable car ride.

Previously, the country that produced Pirelli tires was Italy, but currently only 15% of the company's total production is produced on its territory. The remaining 85% are produced in 20 countries of the world where the company branches are located. In total, Pirelli Tire tires are supplied to 120 countries around the world. The quality does not depend on the country of manufacture of Pirelli tires.

In total, 23 enterprises of the company are located around the world. They employ about 21 thousand employees. And Russia is a country that produces Pirelli tires. The products are certified in 120 countries around the world. In terms of the number of tires produced per year, the company surpasses many others. Several car manufacturers order Pirelli tires to fit their models in different trim levels. Among the assortment of the company you can find tires for different cars and technology. The company surpasses many others in production quality. Other tire manufacturers are also using the technologies created.

Technologies

An important task for the company is to ensure competitiveness. It achieves this by improving production and creating new technological solutions. More than 2 thousand specialists work on the solution of this problem every day in the research centers of the company, which are located in France, Italy, Germany, Great Britain, the USA and Brazil. The company spends a lot of money to achieve this goal. The total contribution to the development and improvement of production is 3% of the annual profit. Thanks to this attitude, many car manufacturers cooperate with the company. Some tire models are specially designed for specific vehicles. All employees of Pirelli enterprises are highly qualified and have been working in this field for more than one year. Thanks to this, it was possible to establish the production of quality products and become a worthy competitor to other companies.

Pirelli Winter Ice Zero

Data Winter tires developed by the company's engineers quite recently. This was done taking into account all the wishes of motorists. The tires are designed for passenger cars, crossovers and SUVs with powerful motors. The cost of tires is quite high, but this is due to the fact that they guarantee good grip on the road surface in any conditions, while maintaining properties and characteristics at high speeds. Thanks to these qualities, they are popular not only in those countries where Pirelli tires are produced.

Pirelli Scorpion Winter

These Pirelli winter tires are not studded. The company recommends installing them on premium cars. At the moment, the model is produced in 28 dimensions: from R16 to R21. This list will be expanded soon.

They can also be installed on vehicles with increased cross-country ability. Due to the multitude of gripping edges, the tires keep the car stable on any surface, from snow and icy roads to dry asphalt. The creation of the tire took place quite recently, so the model meets all modern standards and requirements. Excellent traction is achieved through the development of the tread pattern, changes in the rubber composition and additional rigidity of the structure.

Before the start of mass production, the tires underwent multiple tests. As a result, they turned out to be better than many of their competitors. This is especially noticeable when measuring the braking distance, it is very small.

Pirelli Winter Sottozero II

Winter tires are specially designed for motorists who prefer aggressive driving style and comfort. The tires allow you to make sharp maneuvers and eliminate the risk of skidding. Also, due to the tread pattern, good directional stability and grip on any type of road are provided. Tires retain their properties both in frost and at a small above-zero air temperature. Because of this, they become universal for the regions of operation.

Pirelli Winter Sottozero III

These winter tires "Pirelli" are designed for cars from the premium segment. They help to improve vehicle dynamics. Also, the tires allow you to make sharp maneuvers while maintaining traction. You can choose these tires for almost any car. They are presented in a variety of dimensions: from R16 to R21.

Pirelli Winter Carving Edge

The word Edge in the name means that this is a modified version of the tire. The characteristics of the Pirelli tires have changed significantly and have become better. The tires are available in different sizes. Now they can be installed on both passenger cars and crossovers and SUVs. You can choose from studded and non-studded versions. In any case, the grip on the road surface is as close to ideal as possible.

Pirelli Winter Ice Zero Friction

This model is also new. Tires are available in various sizes, so they can be installed on almost any passenger car... The tires were designed for regions with cold winters. Therefore, in the cold, tires do not harden and retain their properties, including adhesion.

Pirelli Scorpion Ice & Snow

These winter tires are designed for crossovers, SUVs and pickups. Their feature is the absence of studs, but at the same time, grip is always maintained.

You can pick up tires for any crossover, SUV and pickup truck. This allows you to make many dimensions: from R15 to R22.

Pirelli Winter Chrono

These tires are all-season. The company that makes Pirelli tires has few such models. These tires are intended for installation on small commercial vehicles. They can withstand enormous loads and are able to maintain traction.

The protector is presented in the form of many directed arrows. Central rib provides directional stability, and the lateral part - sharp maneuvering.

Pirelli Winter Snowcontrol III

Tires are designed for winter period... However, they are not equipped with spikes. The manufacturer recommends their installation on small cars. Traction is always maintained. Therefore, tires contribute to safe driving.

Pirelli winter carving

These tires are designed to withstand harsh winter conditions. They are popular in Scandinavia. The tires were created by the collaboration of engineers from Pirelli and Volvo. Tires have different sizes: from R13 to R17.

Pirelli Winter Sottozero

These tires are designed for winter operation car, but are not equipped with spikes. They are specially designed for vehicles with powerful engines that require excellent grip. Tires can provide this.

Pirelli winter carving

The manufacturer markets this model as a tire for premium cars. They are intended for regions where winters are coldest and with a lot of snow. Therefore, there are spikes on their tread.

Pirelli Scorpion Zero Asimmetrico

The manufacturer has created these tires specifically for crossovers, SUVs and pickups with a powerful engine. According to the reviews, they are different. excellent grip only when driving on hard surfaces. The lines on the tire tread are in the shape of the letter Z.

Pirelli Scorpion Verde All Season

These tires can be installed in cars at any time of the year, as they are all-season. The manufacturer recommends installing them on crossovers, SUVs and pickups.

Pirelli Cinturato P1 Eco

A distinctive feature of these tires is that they are designed for compact cars. At the same time, according to reviews, they provide a safe and comfortable driving.

Pirelli pzero

The tires have been designed specifically for supercars with powerful motors. Their advantage is that at high speed all properties are saved, as noted by reviews.

Pirelli scorpion verde

Pirelli Cinturato P7 Blue

Tires for passenger cars of this model are recommended to be installed in the summer. They maintain grip on both dry and wet asphalt. The owners also say that they help to reduce fuel consumption and have an increased resource.

Pirelli carrier

These tires are designed for small trucks. They have to withstand enormous loads, so they were tested in many research centers before mass production.

About company Pirelli (Pirelli)

Pirelli tire ranks fifth in the world among tire manufacturers, and the company's profitability level is one of the highest in the industry.

Pirelli Tire today:

Today Pirelli tire is the holding company in a group of companies that design, develop, manufacture and supply tires for various Vehicle, including cars and motorcycles (the consumer market accounts for 70% of the company's sales), buses, trucks, agricultural machinery and machines for "quarry" work, as well as the production and sale of steel cord (industrial supplies, up to 30% of total sales). In this market segment, Pirelli Tire is characterized by the use of advanced technologies and today Pirelli Tire is rightfully the leader among the manufacturers of tires for passenger cars and motorcycles: Pirelli tires are associated with such concepts as quality, reliability and superior performance.

Now 85% of the Group's industrial operations are concentrated outside Italy, 50% - outside the continent. The group is rightfully considered a "citizen of the closed world" of transnational corporations. Since its inception, Pirelli has set targets for geographic diversity. At the turn of the XIX-XX centuries. The group has already achieved this goal, but continued to move in this direction over the next decades. Today the sales network, deployed in 120 countries of the world, industrial base includes enterprises in 20 countries of the world on five continents.

Pirelli's tire sector has 23 factories and over 21,000 employees in Italy, Argentina, Brazil, Turkey, the United States and Venezuela. The market network of the company covers more than 120 countries of the world. Pirelli is one of the six leading tire manufacturers in the world with sales of approximately $ 3.2 billion. USA. Pirelli is active as a technical development partner for major auto manufacturers. The range of products is one of the most comprehensive in the industry, and includes tires for cars (standard and sport), for tractors, buses, agricultural equipment, graders, motorcycles and other vehicles. From a technological point of view, the company has been a leader in the international market for many years, making a significant contribution to the development of the quality side of tire production.

Technology and quality.

The Pirelli Group has focused on strengthening its competitiveness through continuous development of the production process and innovation. 2000 specialists in 6 research centers located in Italy, France, Germany, Great Britain, the USA and Brazil are continually solving the task of saving Pirelli's leading role in production and technology around the world. Proof of the Pirelli Group's focus on research is the amount of financial investment in this area, which accounts for 3% of the company's annual turnover. Building on a platform of cutting-edge technology, the Pirelli Group works in collaboration with leading car and motorcycle manufacturers. The partnership has allowed Pirelli to develop a range of specialty titles. Another trump card of the Pirelli group is the most high standards professionalism, which 38,000 employees of all levels fully meet. Professionalism is the main guarantee that the company's competitiveness in production, marketing and research will continue to grow.

The history of the Pirelli Tire:

The history of the company goes back over a hundred years and in many ways the history of Pirelli is closely linked with the development of the automotive industry. The history of Pirelli began in 1872 in Italy on January 28, 1872, on the initiative of Giovanni Battista Pirelli, a company for the production and sale of elastic rubber was founded under the name "G.B. Pirelli & C." Until the beginning of the century, the company produced a variety of rubber products for various fields of activity, and the production of tires began at the end of the 19th century. In 1901, Ercole tires were offered for the first cars, and for bicycles the company has been producing Milano tires since 1890. The company's first bicycle tires were patented in 1894, and the first patent for passenger car tires was obtained in 1901. In In 1905, the company reorganized the car and motorcycle tires sector and brought this production to an industrial scale. The first victory of the company occurred in the events of 1907 - the Beijing-Paris motor rally. From this time, the countdown of successful performances of racers on four and two-wheeled carriages began. famous racers Nuvolari, Askari and Fangio In 1950 the production and sale of all products, except tires and cables, were reconstructed into separate companies under the direction of the Sundry Items Office.

For a hundred years of fruitful work and improving technologies, the company has released new products, starting with the pre-war Stella Bianca series and ending with radial with Cinturato tires- modern tires with an ultra-low profile. Today the company's business is truly international: Pirelli operates in Europe and South America, the United States, China and Eastern Europe.

How would you feel when you discover the made in Russia mark on a foreign brand product that you have just purchased? Moreover, you specially made a purchase abroad in order to get a truly "branded" thing. Will you feel confused or, on the contrary, proud of the country? A similar anecdotal story about the purchase of tires in Europe by an unlucky Russian car owner somehow happened to be heard by the Lenta.ru correspondent. As a result, the tires cost exorbitant prices, which gives the incident an instructive flavor.

The logic of those who choose the product foreign production, it is understandable: after all, how long the inertia of thinking forced, for example, to treat foreign cars assembled in Russia as "sturgeon of the second freshness." Perhaps only the current crisis has put everything in its place: cars of foreign brands that have not been sold domestically are now exported. This is perhaps the best proof that the quality of localized machines is not inferior to the original. But what about tires? The Lenta.ru correspondent visited the Pirelli factories in Voronezh, Milan and Turin to compare the production process.

Robots don't burn pots

In Italy, a lot is connected with the eminent company, after all, it has existed since 1872. A street in Milan is named after its founder, Giovanni Battista Pirelli. And the first skyscraper, which was allowed to rise above the famous Milan Cathedral, is the Pirelli Center. The headquarters of the company are careful about their own history - a large archive has been created that serves as a museum. And the old concrete cooling tower (that is, the tower for cooling the water) is artfully integrated into the modern ensemble of office architecture made of steel and glass.

There is a similar combination of technologies of the past and present centuries in production. Serial tires are made by robots, but prototypes are hand-made the old-fashioned way. It is reminiscent of an art school: workers with incisors, like sculptors, slowly gouge tread grooves on a bare tire clamped in an old, well-worn vise. This is cheaper than making a mold for vulcanizing a tire with an experimental design, which may have to be modified after testing.

So high technologies are technologies, and nobody has canceled the golden hands of experienced craftsmen. This is especially felt at the Pirelli Research Center, where, in particular, tires for Formula 1 cars are developed. Not only the tires themselves have to be designed, but sometimes the auxiliary equipment as well. For example, in the past, a kind of carbon paper was used to measure the contact patch between the wheels and the road - a technology Pirelli borrowed from the manufacturers of running shoes. However, with the growing demands, the staff of the center had to independently develop special measuring instruments.

Mechanical waltz

Of course, pilot production has little to do with in-line production, where robots rule the show. The birth of a tire begins with the creation of a multi-component rubber compound. The main ingredient is rubber, both natural and synthetic. The tire consists of about 80 percent of it. Sulfur and carbon black are added to the rubber, as well as various chemical additives. The exact composition of the mixture is the main know-how of the manufacturer.

To keep costs down, Pirelli strives to make the most of localized components - for example, Voronezh uses Russian rubber. And like the creators of vintage wines, who by mixing grape varieties achieve the same taste, regardless of the difference in yields, Italians are forced to strictly ensure that the mixture in all 22 factories is identical. For this, a chemical analysis is carried out, and the apparatus is connected to a central server in Milan: if the sample differs from the reference, the conveyor stops.

The finished tire in section resembles an onion: an airtight layer, textile cord and metal cord, a shielding layer and, finally, a tread. Each layer requires its own rubber compound. The finished components are sent to assembly machines that resemble giant weaving looms. Winding the cord, by the way, is also one of the secrets of production: the angle at which the textile tape, consisting of rubberized threads, is fed, regulates the contact patch of the future wheel.

After assembly, the tire takes on an almost finished look, but it feels like a piece of gum to the touch - sticky and easily deformable. To give it strength, vulcanization is required. The tire is clamped with metal plates with a relief imprint of the tread and placed in an autoclave, where, under the influence of pressure and temperature, the rubber acquires elasticity.

A few minutes pass - and with a hiss, in a cloud of steam, a finished wheel rolls out into the light, in order to immediately get back on the conveyor - to the control section. As in Italy, in Russia the tire is checked in three stages: visual, instrumental control and X-ray to identify hidden defects. A high-quality tire is delivered to the finished product warehouse, the defective tire is cut right there and then disposed of. If the percentage of scrap in the batch exceeds the calculated value, the conveyor is stopped until the reasons are clarified.

Social issue

Production in Turin and Voronezh is completely identical, the same can be said about equipment - except that secondary processes, such as sorting tires, in Italy are more automated, in accordance with the large volume of production. The social policy of the company in relation to employees is also similar.

At the Russian plant, the abundance of safety information posters seems to be evidence of a low culture of local production. However, there are no fewer such posters in Milan and Turin - Pirelli's safety requirements are very strict. A journalist from the group inadvertently demonstrated this by stepping over the restrictive line in front of the machine. Photocell triggered and the line froze.

Perhaps, if there is anything that distinguishes Russian and Italian production, it is the working conditions: the Voronezh Tire Plant was created in the 1950s, it went through the fever of the 1990s, lack of money and bankruptcy. And although about 100 million euros were spent on the modernization, its interior design is strikingly different from the spacious, bright and well-ventilated workshops of the enterprise in Turin. Special mention should be made of the excellent canteen, where meals for Italian workers are partly subsidized by the company. Excellent working conditions, however, not only Pirelli, but also the workers themselves - Italy is famous for its strong trade union movement. So the Voronezh tire makers have something to learn from their foreign colleagues, in addition to the knowledge of materiel.

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