CJSC Cheri Automobiles Rus informs about the launch Russian production carChery at the facilities of the Derways plant in Cherkessk.In September from the assembly line of the plant300 commercial vehicles left - Bonus 3 sedans and Tiggo 5 crossovers. CarsChery Russian assembly have already entered the dealer network of the brand.
In July 2014, Chery announced the start of a project for the production of cars in Russia. At a press conference, Chery Automobile President Yin Tongyao announced that the first commercial vehicles are scheduled to be released in September.
In October, it is planned to increase the production of Chery cars to 2,400 units (the total design capacity of the assembly line is 3,000 vehicles per month). Most of the production will fall on the rapidly gaining popularity of the crossover. Chery tiggo 5. Demand for this car has exceeded expectations, the number of orders in the two months that have passed since the announcement of the start of sales has exceeded 5,000.
Chery Bonus 3 (factory index A19) and Chery Tiggo 5 (T21) are part of the Ambition Line. Cars of this series are the embodiment of the company's new strategy aimed at introducing innovative solutions, modern technologies that improve product quality and provide a high level of safety and comfort. The new models have a 5-year warranty or 150 thousand kilometers.
Choosing Derways as Assembly Partner Chery Automobile explains high standards quality and production culture. " Derways "is at the beststage of development. I am confident in the chosen partners", - said Yin Tongyao, President of Chery Automobile during a visit to Moscow in July.
As part of the cooperation, Chery provided the partner with unique equipment necessary for the most expensive part of the car assembly process - body welding. In the future, Chery plans to bring the level of localization of production of a number of parts, components and assemblies to 50%, as well as open a joint engineering center.
It is planned that in the coming year the cars assembled in Cherkessk will meet the needs of the Russian market. In the future, it is possible to expand the geography of sales of Russian-assembled Chery cars to the territory of the Customs Union.
“With the launch of our own production, the brandChery is reaching a qualitatively new level of its development in Russia. This step confirms thatCherycame to the market seriously and for a long time. The company is considering Russian market among the priorities. We are building a high-quality dealer network, trying to be more flexible in responding to the wishes of our customers. In recent yearsChery did a lot to improve the quality of products and service standards, develop a dealer network, actively promoting the brand on the market. The launch of production is a logical continuation of the serious work of our team. We believe in a bright future for the brandChery in Russia, no matter how difficult the current market realities are", - said General Director of CJSC" Cheri Automobiles Rus "Gennady Pavlov.
Chery Automobile Co., Ltd was founded in 1997 on the initiative of the mayor's office of Wuhu, Anhui Province, China, with five state-owned companies and holdings of this province as shareholders. Until now, 90% of the shares are owned by the state.
The first production base was the acquired equipment of the European Ford plant. And already on December 18, 1999, the first Chery car rolled off the assembly line, and less than ten years later, on August 22, 2007, the millionth was released.
Technologies of modern times
Chery Automobile has 6 car factories and 11 assembly plants around the world. The company also created a laboratory for its own R&D and testing in conjunction with the American company MTS Systems, the world leader in vehicle testing. MTS Systems products and research are used by companies such as Mercedes-Benz, General Motors, Ford, Volkswagen, Boeing and Airbus.
The project involves not only finding and applying the best engineering and manufacturing developments and testing programs for automotive components, but also training personnel. All this allows Chery to maintain a leading position in the export of cars in China.
Perfection in detail
Development is impossible in isolation, Chery management understands this very well and pays special attention to partner projects. Cooperation with the American companies Quantum and Chrysler, and with the Italian company Fiat contributes to the improvement of quality and work processes. Technological solutions are being improved thanks to partnerships with well-known design firms: British Lotus Engineering, famous for the production of sports and racing cars, and Japanese Mitsubishi Automotive Engineering. The breakthrough in design and comfort of many models is the result of collaboration with the design bureaus Bertone and Pininfarina from Italy. These companies worked with reference for automotive market brands: Ferrari, Lamborghini, Maserati and many others.
DESIGNER TEAM
Every car born in Chery is the work of the brand's design team. The brand design department is led by two directors James Hope and Hakan Sarajoglu, who have brought together a team of automotive experts from around the world with a common goal: to show the essence of the Chinese automotive industry.
To achieve this goal, Hope and Sarajoglu developed working system, which is based on four basic principles - proportion, branding, design and quality. Each of these principles has important implications. From the Chinese culture, which goes beyond the connection with the brand and seeks a deep understanding of what people are looking for in the understanding of the car, in order to appropriate, through design, cultural background and market trends, aiming to create models of international standards.
ANT 3.0 concept
The concept is Chery's answer to the problems of congestion and pollution in large cities. Initially introduced in 2012, the concept has been continuously improved, getting closer and closer to the production model. The car has a zero-emission electric motor powered by a wireless charging system, as well as on-line telemetry. At the end of 2014, Chery unveiled a strategic alliance to the world by signing with Yongche Inc. (specializing in creating a platform for signing Internet services) and Pateo Corporation (a company that has successfully developed technology for autonomous vehicles) a partnership agreement. The mission of the alliance is to create an intelligent vehicle, which will complement the ranks of environmentally friendly public transport in large cities.
proportions
Chery focuses on the golden ratio. The solid lines, dynamic and symmetrical, yet energetic and graceful, give the impression that Chery models are always ready for launch. The design of the continuous side lines that accentuate the silhouette of each model is harmoniously combined with the aspiring front view. This way, by enhancing the effect of horizontal lines, the ideal proportion and unique appearance are achieved.
branding
Every established brand is born with a distinctive DNA. At Chery, DNA comes from elements of Chinese culture and its influence on international design throughout history. In addition, Chery's design work strives to provide commonalities in each model, integrating them into a family of products with its own spirit and character. To this end, the brand is working on two concept models: a Betha for the sedan and a model for the SUV variants. Both models have structural elements that seek to emphasize the beauty inherent in Chinese culture. Obviously, these will be various products that will form Chery's model range until 2021.
Chery TX Concept
Winner for Best Concept Car at the 2013 Geneva Motor Show and Auto Award Design 2012. This is the start of a new generation of brand products. Its lines are inspired by the forces of nature and water.
Chery strives to create not only a flawless appearance, but also strives to evoke the soul of each car, which expresses the strength and wisdom of the Chinese people.
Engines of the ACTECO family
There are many meanings of the word ACTECO, it can be understood in three meanings:
The first value is the designation of the engine's manufacturability. The first letter "A" refers to the Austrian company AVL, which claims that the place of its foundation is the Chinese province of Anhui; the second letter "C" stands for China / Chery; the last two letters "CO" are the English abbreviation for "cooperation". Thus, the first meaning of the word ACTECO is the engine from the Austrian company AVL, the location in the Chinese province of Anhui and the cooperation within the framework of Chery Automobile Technology. AVL is one of the leading engine manufacturers in Europe and has a leading position in Germany supplying its products to renowned German car manufacturers. AVL technology together with Chery's boldness and audacity provide ACTECO a starting point.
acteco engine technology meets global standards for economy and energy saving to protect the environment
The second meaning of ACTECO is mainly related to design and technical characteristics... The letters "TEC" in the middle of the word stand for "technology"; the last three letters (ECO) stand for both economy and environmental protection); the last two letters (CO) are abbreviations english word"Cost / low-cost)" (cheap). The second meaning of the word ACTECO means that the engine technology meets the world standards of economy and energy saving for the protection of the environment. This is one of those products that will help reduce economic ( low level consumption) and social (level of emissions of harmful substances) costs.
ACTECO also concentrates on the third meaning of the first letter "A", which expresses Chery's business philosophy: in the automotive industry (Automobile), the brave fight for the first place (A). And the first three letters "ACT" (action - action) are of great importance for Chery, because the company develops its own approach to the automotive industry: no matter how contradictory the world is - the actions speak for themselves.
Chery Automobile Co. Ltd is a young car company from China. Cherie calls the foundation year 1997, the location is the city of Wuhu in the Chinese province of Anhui, where the headquarters of the automaker, a research institute and a large car assembly plant are also located. The main shareholder of the state-owned company Chery Automobile Co. is the government of Anhui Province (PRC).
In 1997, Chery's company purchased equipment for the production of automobiles for a total of US $ 25 million from Ford Europe.
Chery Car Reviews - Cherie's new items:
In 1999, after buying a license for the Toledo model from Seat, the Chinese Chery begins production of its first car. Chery amulet.
For two years, Chery's company could not obtain a license to sell its cars throughout China, during this period Chery Amulet was purchased for taxi services and the administration of Anhui province.
The next milestone in the history of Chery: in 2001, 20% of the shares of Chery Automobile were transferred to the SAIC holding (Shanghai), which owns a license to trade cars in China. Cherie's cars begin to be sold throughout China and exported to Syria.
Chery Automobile Co. Ltd is the first company from China to start selling cars for export.
In 2002, the Chinese company Chery became the first car manufacturer to pass safety tests in the Auto Side Impact Test (China National Auto Test Center), as well as obtain ISO / TS 16949 TUV certification in Germany.
In 2003, the Automobile Research Institute was opened at the plant for the design and development of its own vehicles. A SKD assembly of Chinese Chery cars has been established in Iran. There is a model Chery QQ, strongly reminiscent of their vernal appearance of Daewoo Tico, and the Chery Eastar sedan, copying Daewoo Legenza.
A difficult moment in Cherry's history was the withdrawal of SAIC from the shareholders in 2004, but Chinese manufacturer managed to keep the license to sell cars in China and retain the right to export. The plant is equipped with modern painting equipment of the DURR system. By the end of the year, the production of cars is more than 185,000 copies.
In 2005, the company begins technical cooperation with the British company Lotus Engineering and the Japanese Mitsubishi Automotive Engineering. Specialists from Bertone and Pininfarina (Italy), Cavax (Japan) are involved in the development of the design of Chery's novelties. The Chinese company begins to produce Acteco motors (Euro 4) developed by the engineers of the Austrian company AVL List. The range of engines consists of 18 diesel and gasoline units with a volume of 0.8 to 4 liters.
In the same year, the history of Chery was enriched with the release of another clone, this time of the Toyota RAV4 crossover - Chery Tiggo, also produced in Russia under the name Vortex Tingo.
In 2006, the production of Chery cars was deployed in Russia, Ukraine and Indonesia. New models: Chery Elara sedan (in Russia TagAZ Vortex Estina),
Chery CrossEastar minivan (CheryB14), Chery Jaggi compact sedan (Chery QQ6), Chery Karry minivan.
In 2007, the original Chery Kimo hatchback appears.
In 2008, Chery's line of new products was supplemented by the A13 model, also known under other names: Chery Bonus, Chery Very or ZAZ Forza... Also a car with Italian design Chery M11 with a sedan or hatchback body.
Production started in 2010 compact crossover Chery Beat, in Russia the name of this new Chery is IndiS.
Chery Automobile Co., Ltd produces cars under four sub-brands: Chery, Rely, Karry and Riich.
In 2011, Chery Automobile produced about 650 thousand vehicles, a quarter of which were sold for export. Today, Cheri's company ranks seventh in China among automakers. Currently, in addition to China, Chery cars are produced in fourteen factories in different parts of the world.
In March 2012, another significant event took place in the history of Chery Automobile Co. Ltd and Jaguar Land rover signed an agreement to assemble Jaguar and Land Rover vehicles in China, as well as to jointly create a new car brand, development and production of motors and gearboxes. The first results of this deal can be expected in 2013. The total investment in the construction of the plant and research center is $ 2.78 billion. It seems, newest cars technologies themselves go to China.
Chery has become one of the most famous Chinese car companies in the world. As it is not surprising, but at home in terms of production Chery takes only tenth place.
The emergence and development of the company
The company was founded in 1997 in the Chinese city of Wuhu by the efforts of the local mayor's office. In Chinese, the name of the enterprise sounds like "Ki Rui", which translates as "special blessing." In the English version, this name should have looked like "Cheery". However, during the transliteration, a mistake was made, which the company's management decided not to correct. The company logo is a combination of three letters C, A, C. This abbreviation is derived from the full name of the company - Chery Automobile Corporation. The logo stylistically resembles the letter A and the arms hugging it. Apparently, the letter A speaks of "First Class", and the hands symbolize strength and unity.
To expand the range of models, at the beginning of this decade, Chery established three additional brands - Karry, Rely and Riich.
At first, the company was engaged in the production of engines for cars of other brands.
In 1999, the Chinese manufacturer bought equipment for the production of automobiles from the Ford concern. In the same year, Cheri acquired a license from the Spanish for the production of the Toledo model.
For the next two years, Chery was forced to deal exclusively with the supply of taxis for the local administration, as it could not obtain a license from the Chinese state to sell its cars in the country. In 2001, 20% of the company's shares were transferred to the Shanghai company SAIC. This allowed Chery to start actively selling its cars throughout China and supplying them to Syria. A "special blessing" was received - Chery became the first car company in China to export its products overseas.
In the early 2000s, the company received top-level quality certificates and also brought in Japanese engineers from whose efforts Chery cars became more competitive.
In 2004, Chery began to use an innovative method of painting cars using the DURR Paint system, which was then used in only five factories around the world.
In the second half of the 2000s, Chery began cooperating with the Austrian company AVL, a world leader in engine development. Together, 18 different engines were created - in-line and V-shaped gasoline and diesel engines volume from 0.8 to 4 liters. New motors meet Euro IV (Euro 4) standards
The German firm Bosh helped Chery engineers develop new transmission, and Ricardo Consulting Engineers - in the improvement of motors for the company.
In 2005, the Chinese manufacturer made a serious attempt to enter the American and European markets. A large batch of cars was produced, appearance which the designers ri and Lamborghini were doing. However, the company failed to gain a foothold in the new territories immediately - motorists in Europe and America were not satisfied with the quality of Chinese cars.
Today Chery assembles its cars at factories in China, Iran, Pakistan and Russia and supplies them to more than 30 countries around the world.
ModelsChery
Chery QQ (Sweet) car - an analogue of the first generation, which has been produced since 2003, brought massive success to the Chinese manufacturer. This was facilitated by the combination of an excellent configuration for such a small car and low cost. The same model brought the company the longest litigation with the owner of Daewoo, GM.
Chery has been at the top of the list of car exporters in China for a long time. Chery Tiggo heads the list of the most popular models abroad.
The QQ6 model, produced from 2006 to 2010, was Chery's own design development. The subcompact QQ cost about seven thousand dollars, which made it a great seller.
Since 2005, the Tiggo crossover has been released - presumably, an analogue of the second generation. It is equipped with a 2.4-liter engine, which is produced under license from Mitsubishi.
Idnis is a crossover from the modern Chery lineup. Has an unpainted bumper and an eighteen centimeter ground clearance, therefore it is positioned as a car for imperfect Russian roads.
Hybrids and electric vehicles
At the 2006 Beijing International Auto Show, Chery unveiled the production-ready A5 hybrid sedan. It is a parallel hybrid with speeds below 40 km / h. Fuel consumption is 6.6 liters per 100 km. In 2008, Chery signed a contract with Johnson Controls-Saft to supply nickel-metal hydride batteries for the production of hybrid cars, after which the release of this model began.
In 2009, the company introduced the first electric car of its own design. The S18 is equipped with lithium-ion batteries and charges from 4 to 6 hours. The travel range on one battery charge is 150 km, and maximum speed the car is 120 km / h.
Chery in Russia
Chery car sales began in Russia in 2005. A year later, a car assembly plant was opened in Kaliningrad.
In 2008, the Kaliningrad plant stopped producing Chery cars, but in the same year an assembly called Vortex Estina began at Taganrog TagAz.
Modern the lineup Chery in Russia consists of eight models. Among them are sedans, hatchbacks, crossovers and station wagons. off-road... The most popular model in recent years is the all-wheel drive Tiggo.
Chery A3 model received a five-point safety rating according to the C-NCAP version. Tests conducted on new Chinese cars
Cost-to-equipment ratio in basic configuration certainly arouses interest in Chery cars Russian car enthusiasts. However, many of them noted the lack of proper noise insulation, increased vibration of the gearbox during gear changes and other shortcomings of the machine. In any case, Chinese cars compete successfully with. The prices for cars of the two countries are approximately equal, but the modern design and good equipment are obvious strengths Chinese brand.
