Official website: www.daihatsu.com
Headquarters: Japan
Daihatsu Kogyo Co. Ltd. is a subsidiary of the Japanese company Toyota, specializing in the production of Daihatsu cars.
In 1951, during the reorganization of the Hatsudoki company, a new company, Daihatsu Kogyo Co., was formed, which currently produces mini-class cars (Q-class in Japan or A-class in Europe), small cars of B and C classes (in European classification), compact and medium SUVs, minivans and light trucks. However, the history of Daihatsu begins much earlier: it dates back to 1907, when professors of Osaka University Yoshinki and Turumi founded a company for the production and sale of engines. internal combustion industrial use. The company was named Hatsudoki Seizo Co. and produced natural gas engines. In 1919, two prototype trucks came out. Serial production did not begin until 1930, when Hatsudoki released the three-wheeled HA model, which became Japan's first domestically produced car.
By 1957, the company decided to switch to exporting Daihatsu three-wheeled vehicles, which sold very quickly. On Japanese market the Midget three-wheeled micro-car appeared, which gained great popularity.
In October 1960, the Hi-Jet pickup with a 2-stroke 356 cc engine and two cylinders was released. In 1961, the 2-door Hi-Jet van was released, and in 1962, a New-Line pickup appeared, which was larger in size than the Hi-Jet and was equipped with a 797 cc water-cooled engine. The second generation Hi-Jet saw the light of day in 1963, and in 1966 a 2-door a car Fellow.
In 1966, the Daihatsu Compagno became the first Japanese car to be imported into the UK. A year later, in 1967, Daihatsu Kogyo entered into an agreement (which effectively meant care) with Toyota Motor. In 1968, Daihatsu released the Fellow SS, a mini-car with a 32-horsepower twin-carburetor engine; in the compact car industry, it was the first model to compete with the 31-horsepower Honda N360.
In 1971, a hard-top version of the Fellow model appeared, and a year later, in 1972, a 4-door sedan. At the same time, for reasons of fuel economy, the engine power was reduced from the then 40 hp. up to 37. In the export version, Fellow was called Daihatsu 360.
In 1974, Daihatsu Kogyo was renamed Daihatsu Motor Company.
The compact model Daihatsu Charmant is produced on the basis of Toyota Corolla in 1975.
In 1976, the Cuore (Domino) model appeared with a 2-cylinder 547 cc engine and the first four-wheel drive Taft SUV produced by the company (it was equipped with a whole range of engines - from a liter gasoline to a 2.5-liter diesel). A year later, the Charade model came out.
In 1980, a commercial version of Cuore appeared under the name Mira Cuore, in 1982 it was renamed Mira, and a year later its turbo version was released.
In 1984, the Rocky SUV replaced the Taft model, and the assembly of Daihatsu cars began in China.
By 1985, the total number of cars produced in the entire history of Daihatsu reached 10 million units, Alfa Romeo began to produce Charade for the Italian market. In Europe, mini-cars were very popular, and Daihatsu's sales in the European market grew steadily.
In 1986, the assembly of Charade began in China, and also came out new model- 3-door Leeza, also available in turbo version with 50 hp.
The new Applause and Feroza models were introduced in 1989.
In the early 90s, Daihatsu entered into a technology agreement with the Korean company Asia Motors and released the Sportrak model. In March 1990, the new generation Mira was fitted with 4WS together with 4WD for the first and only time in the history of compact car production.
In 1992, the Daihatsu Leeza was replaced by the 3-door Opti, and in Italy, jointly with Piaggio V.E. the enterprise began production of the Hijet. In 1993, the Charade Gtti took first place in the A-7 class in the 41st Safari Rally, and the Opti received the 5-door variant.
In August 1995, the new Move compact car was introduced to the Japanese market. Its design was developed in collaboration with the Italian company IDEA and reflected the indulgence in permissible sizes K-cars upward. With a short body length, the Move body has a height that allows the driver to ride in a tall hat. A year later, in 1996, a more traditional model was released - the Gran Move (Pyzar), as well as the Midget II and Opti Classic models with a retro-styled front end.
1997 - the company turns 90 years old, and the number of cars produced over these years reaches 10 million copies. The lineup is joined by the compact all-wheel drive Terios, as well as the Mira Classic with a retro design. The Move family has been expanded with the Move Custom model.
In 1998, the company celebrates another round number - the total number of cars produced reaches 20 million, the Terios Kid models appear, which debuted at the international exhibition in Frankfurt, a passenger car off-road in the Daihatsu range. This is a small, five-seater car, quite suitable for the role of a family car for trips out of town. The Sirion and the second-generation Move also appeared, designed by Giorgetto Giugiaro, and in 1999 the Atrai Wagon, Naked and Mira Gino were added. Tada factory receives ISO 9001 certification.
In 2000, the Ikeda, Shiga and Tada factories received ISO 14001 certification. The expansion of the model range continues - this time the Atrai 7 and YRV are new, and in 2001 - the Max, which has the same technical characteristics as Move. Move production by this time has already reached a million units. In Venezuela, together with Toyota, Terios begins to be produced, and at factories in Japan, a minimum percentage of emissions of harmful substances is achieved. In addition, a new Topaz catalyst is being developed.
In 2002, a catalyst appeared that independently regenerates its components from valuable metals. A novelty appears on the market - the stylish Copen Roadster.
On recent car dealerships in Frankfurt and Tokyo, Daihatsu presented mainly concept mini-cars, from the 2.5-meter 2-seater Micros-3L with a targa body (removable roof panels), to the 5-seater compact 3.8-meter YRV monocab. The cubic EZ-U is a city car concept with the largest possible interior size for its class: with a body length of 3.4 m, it has no front and rear overhangs. The micro-roadster Kopen is a kind of scaled-down replica of the European Audi TT with lighting technology from New Beetle. The off-road option is the SP-4 concept mini-SUV with a sliding rear roof section and permanent all-wheel drive, supplemented by a transfer case. The production model based on the SP-4 is likely to replace the veteran Feroza.
Today Daihatsu is a company with almost a century of history, the philosophy of which is the corporate slogan: “We make it compact”. In the rapidly expanding automotive market, compactness will be the key concept, according to Daihatsu. The compact minivan class is now booming in Japan and Europe, and Daihatsu is beyond competition here. The company's cars are currently supplied to more than 100 countries around the world.
At the 2015 Tokyo Motor Show, the Japanese company Daihatsu showed four different prototypes at once. One of them is the Noriori concept for people with disabilities.
This car has large sliding doors and special platforms that allow you to enter the salon in a wheelchair from the side or rear.
Interestingly, when parking, the concept automatically lowers ground clearance, which also contributes to easier embarkation / disembarkation. The Daihatsu Noriori cabin is spacious enough and there is enough space even for two passengers with wheelchairs.
Another concept that Daihatsu will show in Tokyo will be the Hinata. It is a kind of successor to the Move Conte kei-car. The main feature of the concept is its multifunctional interior with an easily modified seating pattern. dimensions the prototype is 3,400 mm long, 1,480 mm wide and 1,670 mm high.
Also noteworthy is the concept of the compact Tempo van, which Daihatsu specialists built on a light front-wheel drive platform. The Japanese have turned the car into a kind of "counter on wheels", which is ideal for selling fruits and cocktails.
The fourth new addition to the 2015 Tokyo Motor Show will be the D-Base key car. The concept has the same length and width as the Hinata, but is 180mm shorter in height. In the press, the prototype has already been named the successor to the compact city car Daihatsu Mira.
Note that all four prototypes are equipped with a 0.66-liter gasoline engine with three cylinders. The motor is combined with a variator and is highly fuel efficient. Thus, the declared fuel consumption when driving in mixed mode is less than 3.0 liters per 100 kilometers.
Other details of the concepts will be revealed directly at the Tokyo Auto Show, which will open on October 30, 2015.
Photo of the Daihatsu Noriori concept
In 1951, the company was renamed Daihatsu Motor Co. Ltd.. ”In 1967 enters into a business agreement with Toyota Motor Co., Ltd., and Toyota Motor Sales Co., Ltd.
In 1977 he produces the passenger model Daihatsu Charade (993cc).
Daihatsu Cuore is published in 1981.
In 1984, the company released Daihatsu Rocky, in October of the same year, the first Daihatsu 850 Cab and Daihatsu Cab Van models were on the company's conveyor, and in November Daihatsu Hijet was added to them.
In 1985, the number of cars produced exceeded the 10 million mark.
Daihatsu Charade begins production in November 1986.
In 1989 on car market Daihatsu Feroza and Daihatsu Applause are released.
Since 1990, Daihatsu has partnered with Korea's Asia Motors Co., Inc. And in January 1992, together with P.T. Daihatsu Indonesia opens a new manufacturing facility. At the end of 1992, the company, together with its partner Piaggio V.E, launched the production of the Daihatsu Hijet in Italy.
1993 - year of racing victories and awards: Daihatsu Charade GTti wins the A-7 class and is fifth overall in the 41st Safari Rally Marathon. In the same year, the number of electric vehicles sold reaches 7,000.
In 1994, the company's 10 millionth engine was released. In August 1994, on the assembly line, a new model developed in collaboration with Malaysia's Second National Car, Kancil based on the Daihatsu Cuore.
In April 1995, the new Daihatsu Zebra Espass entered the Indonesian market, and in August this year, the compact compact car Daihatsu Move came to Japan.
In April 1996, Malaysia's National 1-Box Car, Rusa began production. A little later, the Vietnamese plant began production of Daihatsu Hijet. In addition, the commercial Daihatsu Midget II entered the Japanese car market in April. Daihatsu with China's Liuzhou Wuling Motor Co., Ltd., Guangxi Zhuangzu Autonomous District The company launched the compact station wagon Daihatsu Pyzar (Daihatsu Gran Move) in the second half of 1996. By the end of the year, Daihatsu had produced 1,000,000 industrial engines.
1997 - Japanese company Daihatsu celebrates its 90th anniversary.
In 1997, the all-wheel drive Daihatsu Terios was released. The company has already produced 10,000,000 passenger cars, and the Malaysian branch of Kancil Malaysia has produced 100,000.
In 1998, the passenger Daihatsu Sirion was released, and the Malaysian branch of the company was actively developing and assembling the all-wheel drive national car Perodua Kembara (Daihatsu Terios). In the same year, one of the factories, Kyoto, received the ISO 14001 certificate. The total number of cars removed from the assembly line reached 20,000,000.
In 1999, another plant of the company, Tada, was certified, it received ISO 9001. This year, the Daihatsu Atrai Wagon is produced, and the Daihatsu Taruna car was launched in Indonesia. The Daihatsu NAKED model enters the market.
In 2000, the Daihatsu main plant received the ISO 14001 certificate, then the Shiga plant and the Tada plant received the same certificate. In the same year, Daihatsu Altis was created, the production of Daihatsu Cuore was launched in Pakistan, and the national car Perodua Kenari (Daihatsu Altis) was launched in Malaysia. Then the compact Daihatsu Atrai 7 with a station wagon and the compact Daihatsu YRV saw the light of day. For 2000, Daihatsu produced 8,000 electric vehicles.
In 2001, the company opens the CNG Eco-Station, a natural gas filling station, located in front of the Daihatsu (Ikeda) headquarters. The company has completely devoted itself to the problem of environmental pollution - at all local factories, industrial waste has been reduced to zero, and a highly efficient catalyst called TOPAZ is being developed. Sales of the new national car Perodua Kelisa (Daihatsu Cuore) begin in Malaysia. For 2001, the number of only one Daihatsu Move model produced was more than 1,000,000 copies. The company produces new car Daihatsu MAX. Together with Toyota, the national Daihatsu Terios is launched in Venezuela.
In 2002 the company established the holding group Perodua Auto Corporation Sdn. Bhd. Headquartered in Malaysia. Appears passenger car Daihatsu Copen. The Daihatsu development team creates a “smart” catalyst, which is unique in the ability to regenerate components from precious metals.
In 2003, the company completes the construction of the Kagami plant, which will specialize in the production of industrial engines. In the same year, Daihatsu launched a number of new products - Daihatsu Terios, Daihatsu Tanto passenger car. Daihatsu Xenia appears in Indonesia, in the design and development of which Toyota also participated.
Since 2004, the car market has been replenished with Daihatsu Boon - a product of the joint work of Daihatsu and Toyota. Daihatsu refines, improves and proves the practicality of the first "ion-sensing" ignition control system in the history of mankind called Rapid Catalyst Activation System. In the same year, another Daihatsu Auto Body Co., Ltd. plant was opened. Oita.
Since 2005, the release of Daihatsu DELTA begins in Colombia, launched in Colombia, and in Malaysia - the national version of Daihatsu Myvi.
Daihatsu is currently under the control of one of the largest car manufacturers- Toyota, but the slogan throughout the century of the company's existence has remained unchanged: “We make it Compact”. Daihatsu is a leader in compact minivans. Cars such as Daihatsu Terios, Daihatsu Sirion, Daihatsu Move, Daihatsu Mira, Daihatsu Hijet, Daihatsu Delta, Daihatsu Copen, Daihatsu Charade, Daihatsu Applause, Daihatsu Altis are delivered to more than 100 countries around the world.
Slogan: We make it Compact
One of the largest Japanese car manufacturers. Basically, these are minicar models. Also produced are compact minivans, pickups and SUVs. This technique is known and respected all over the world. Sometimes Daihatsu called the "big small car manufacturer". Since 1967 the company belongs to Toyota Motor Corporation.
Daihatsu is one of the oldest car manufacturers in the Land of the Rising Sun. It all started back in 1907, when a company appeared in Osaka Hatsudoki Seizo Co., Ltd... It was founded by a group of professors from Osaka University. Initially, the company was engaged in the production of internal combustion engines - engines that run on natural gas were produced. Later, there were also variations on petrol themes. The range of their application was wide - from land to water transport.
This went on for 23 years. In 1930, a solemn event took place - the company presented its first vehicle... It is difficult to call this small three-wheeled miracle a car. But the three-wheeled design provided two important advantages - low cost and relative simplicity. And the tax on such decisions was less. Compact creations Hatsudoki Seizo perfect for maneuvering through the narrow streets of Japanese cities. The expansion of the model range begins, the first compact trucks appear. However, it was rather difficult to sell them due to the undeveloped infrastructure. So the main customers were the military. In those years, Japan followed the path of a policy of militarism, as a result, there were so many orders that soon Hatsudoki Seizo it was necessary to start building an additional plant. An attempt was made to create a four-wheeled car, which did not have much success - in April 1937, the FA model appeared, which few people now know about. But it was the first fully Japanese compact car.
After Japan's defeat in World War II, the company could not recover for a long time. The products were produced, but completely sluggish. The situation was again helped by the war. This time in Korea. Engines as well as inexpensive and simple three-wheeled trucks Daihatsu turned out to be in great demand there.
By the early 50s Hatsudoki Seizo has already fully recovered and decided to try to engage in the production of products for export. To begin with, the name was changed so that foreigners would not break their tongues. So it appeared in 1951 Daihatsu kogyo co... Those years were marked by the emergence of such unusual models as the Daihatsu Bee. According to information from some sources, these cars have been used as taxis for quite a long time.
| Daihatsu Bee (1951) |
In 1957, the export of a miniature three-wheeled Midget truck (a vehicle that looks more like a large motor scooter) begins. This model managed to gain popularity even in the USA. It was a real achievement. In 1958, the company's first four-wheeled truck appears. Again, small. And this model was expected to be a success.
Things got going. Various models start to appear one after another. Compact passenger cars, vans, and trucks appear. The company, the first in Japan, begins to experiment with electric motors- this is how the electric truck Hijet Truck EV appears (however, they did not dare to start mass production of it).
One of the milestones in history Daihatsu Motor Co... 1967 is considered when a cooperation agreement was signed with Toyota Motor Co., Ltd... and Toyota Motor Sales Co., Ltd. from which later will be born Toyota Motor Corporation... This agreement actually meant leaving the first under the control of the second.
In 1974 the company changes its name to Daihatsu Motor Company used to this day., channels in
Daihatsu Motor Co is a Japanese automotive company based in Osaka. In 1967, the company was bought by the Toyota concern, and at the moment Daihatsu is its division, which produces small cars with the preservation of the brand.
The Japanese company Daihatsu was founded in 1907 by professors from Osaka University Yoshiki and Turumi. The first name of the company was Hatsudoki Seizo Co. By creating the company, the scientists intended to establish the production of engines and gas engines for industrial use, but later on, the lack of transport in the domestic market prompted the company's management to start producing trucks.
The first cars created within the walls of Hatsudoki Seizo Co in 1919 were two trucks, but by 1930 the company had developed a passenger car that was technically more similar to a motorcycle, as it had only three wheels. The engine displacement was 500 cubic centimeters. The company was actively developing, and tricycles were very popular among the company population. As a result, the profit made allowed to expand production, and by 1939 the company was able to create even sport car capable of reaching a speed of 70 km / h. In 1951, the Hatsudoki Seizo Co company was reorganized, after which it was named Daihatsu, and in 1967 it was merged with the company.
Today Daihatsu mainly produces small cars. The laconic slogan “We make it compact” reflects the company's philosophy and emphasizes the focus on small cars. In light of global trends, the company's developers are confident that they are moving in the right direction, and strive to produce even more compact and economical small displacement cars.
The rise of mass production
The first passenger car with a pickup body was developed by the company in 1960. The unit with the short name Hi-Jet had a 0.35 liter engine. By 1962, on the basis of Hi-Jet, the company was producing a second pickup truck, which was named New Line and was equipped with a 0.8 liter engine. In the 70s, Daihatsu started exporting to the UK. At the moment, the company is among the leaders in the production of compact cars, which are popular all over the world.
Iconic models
Daihatsu Copen is one of the smallest coupe-convertible cars produced by Japanese company Daihatsu since June 2002. Officially sold only on the domestic market. The Daihatsu Mira hatchback is the basis for the creation of this two-seater convertible with a hardtop. The car has become a cult among young people in different countries along with Mini, Smart and other subcompacts. You can often see various modifications of the interior, trimmed, for example, with crocodile leather with rhinestones.
When the roof of the Daihatsu Copen is raised, the boot volume reaches 210 liters, but when the semi-hard top is retracted and placed in the space behind the double cabin, only 14 liters are left for luggage. For practical reasons, Daihatsu offers a removable roof as an option for the Copen. In list additional equipment Copen's revamped 2012 includes several MOMO sports steering wheels and Recaro sports seats.
Daihatsu YRV. This minicar is built on the platform of the "civilian" model Daihatsu Storia. Despite its extremely modest dimensions, the car has outstanding technical characteristics. The body is very rigid and has a high passive safety... The base model is equipped with a 1 liter engine, the more powerful serial version has a 1.3 liter engine with a capacity of 90 Horse power... Both engines are equipped with a system of variable valve timing (Dynamic Variable Valve Timing). Like many compact Toyota cars Daihatsu YRV has four-wheel drive. In 2001, in Geneva, the company showed the YRV Turbo model with automatic transmission, operating in both automatic mode and manual Shiftronic mode. The 1.3-liter turbocharged engine has been increased to 140 hp. Daihatsu YRV GTti is one of the most powerful cars of its class in Europe.
It is believed that the concept, as well as a number of technical solutions, were borrowed by the development team of the Volga Automobile Plant when developing a model from the Cuore model by Daihatsu.
More than 50% of cars Daihatsu brands sold in the domestic market of Japan. The rest is exported to more than 146 countries. There is no Daihatsu representative in Russia, although a limited number of models, including the second generation Terios, can be bought at a car dealership.
Daihatsu cars in Japan occupy a niche mainly for young and active people who prefer mobility and comfort. Small cars produced by Daihatsu enjoy stable success among residents of large cities.
For a long time, Daihatsu cars have enjoyed a stable, albeit local (mainly in the Far East) popularity on the territory of Russia. In the minds of motorists of the late nineties, Daihatsu is a small "jeep" - "the right cornfield" (Rocky and Feroza models), or an even smaller car with right-hand drive. Rumor has consistently attributed outstanding economic performance to the firm's products. It was generally accepted that this car consumes little, and serves for a long time, but if it has already broken down, it can simply be thrown away, since there are no spare parts for it, or they are too expensive. Almost nothing was known about the fact that Daihatsu is, in fact, a division of the Toyota concern, and that many parts of cars of these brands are interchangeable. The glory of the "dark horse" pursued the company until the mid-2000s, before the massive sales of Daihatsu in Europe and the appearance of new Daihatsu left-hand drive vehicles in the European part of Russia.
