What does Mercedes Benz mean. What does the Mercedes emblem mean? Another version of the origin of the symbol

Nowadays, almost every citizen recognizes among the many different badges that are present on cars, the Mercedes emblem. And this is not casual, because this car brand is widely known both in our country and in many countries of the world. Almost a hundred years have passed since the invention of this symbol, and its outline has practically not changed since that time. There are many legends about its origin.

First version. One of the legends says that the three rays symbolize the three main elements inherent in our planet.

Third version. This legend is considered the most reliable and convincing. According to her, the Mercedes company with a memorable badge appeared as a result of the merger of 2 Daimler and Benz companies. This happened not so long ago, in 1926. As a result of these significant events, the well-known star with three rays was born. True, in its first years of existence, three faces were surrounded by a laurel wreath, and after a while in 1937, this symbol was greatly simplified, replacing the noble laurel with a simple circle. The new corporation named after its founders Daimler-Benz has developed and implemented the latest inventions in Mercedes cars with great success.

According to the rating agencies, which have done research, which brands are the most popular in the world, the Mercedes logo came in at number 11, not as good, but not as bad as expected. Apparently, Mercedes took not so high results due to its excessive high cost. Indeed, in Germany, this car brand is considered the most expensive. The firm achieved this success gradually, step by step, mastering new footholds and sales markets. If you ask any person what associations his name Mercedes evokes, then almost anyone will answer that words such as conservative style, impeccable quality, safety and elitism come to mind.

The history of the Daimler-Benz concern, which produces Mercedes cars, began in 1926, after the merger of two companies: Daimler-Motoren-Gesellschaft and Benz. The symbol of "DMG", which produced cars under the brand "Mercedes", was a three-pointed star, denoting dominance at sea, on land and in water. It was not chosen without reason, since in addition to automobiles, Daimler-Motoren-Gesellschaft produced engines for the aviation and navy.

In 1912, the company Daimler-Motoren-Gesellschaft became the official supplier of court of His Imperial Majesty Nicholas II.

The trademark of the Benz company was a stylized wheel, which, as now, was a circle with transverse slats. After several victories in competitions and sports competitions, he was replaced by a laurel wreath - a symbol of victory.
After the merger of the companies, a compromise decision was made and both logos merged into one. Over time, the complex emblem with a laurel wreath was simplified to a simpler, laconic circle, and in 1937 the world saw the well-known logo in its modern form.

Mercedes logo: other versions

Some versions more closely associate this badge with aviation, seeing in the three-beam star either an image of an aircraft propeller, or even an aircraft sight. They can hardly be considered convincing, since the production of products for the aviation industry was far from the main profile of the company.

Yet another version States that the star represents the unity of mechanic, engineer and driver.

There is also a very romantic hypothesis telling that the three leaders of the combined companies - Gottlieb Daimler, Wilhelm Maybach and Emil Ellinek - could not come to an unambiguous decision about the new logo for so long that it almost came to assault. And when they crossed their canes in fighting enthusiasm, they suddenly saw in this not a reason for disagreement, but a harmony of forces and settled on this symbol. However, there is no documentary evidence of this version, so it would be more correct to attribute it to fantastic.

Today, perhaps, there are very few people who have not seen the Mercedes brand at least once, or, in extreme cases, have not heard about this legendary deutsche mark cars with a very memorable emblem. But how many people know why exactly this is and where it came from.

We will try to tell our readers the story of the creation of this brand, which today is one of the most expensive and prestigious in the field of mechanical engineering on our planet.

In 1880, entrepreneur Gottlieb Daimler decorated the wall of his own house with a three-pointed star, using it as a talisman. The star became the logo of Daimler Motoren Gessellschaft only in 1909. She was a symbol of the use of Daimler engines in the air, on land and in water, so the company also produced aircraft and marine engines... It is interesting that in the same year the logo of the four-pointed star was registered, but, as you can see, it was not popular.

The name "Mercedes" owes its appearance to the daughter of Wilhelm Maybach, whose name was Mercedes. An interesting fact is that the Latin root of the word "mercy" literally translated as "profit, reward", then "redemption".

Creator of the first car with gasoline engine, Karl Benz, registered his trademark in 1903 - a steering wheel, which was replaced by a laurel wreath in 1909.
In 1926, the Benz and Daimler companies merged to form the world famous Daimler-Benz AG. The three-pointed star became the unified emblem. Mercedes Benz in a laurel wreath or in a circle.

According to the rating of the consulting agency InterBrand, the Mercedes brand is ranked 11th in the world. Also, this car brand is the most expensive in Germany. The Mercedes brand has been created for over a hundred years. Consciously or unconsciously, the creators of the brand filled it with a certain meaning, which was entrenched forever. The associations that this car evokes are invariable: quality, conservatism, reliability, prestige and safety.

By the way, if you are the happy owner of a car of the above brand, then you can find out its actual value directly without leaving your home, using such an interesting Internet service as "online car appraisal", with which you can at any time find out what the monetary equivalent represents your favorite "MERS". Although, even if you own a car of another delusion, this service can still help you in assessing the car.

Even a small child today imagines what a Mercedes car badge looks like. The famous three-pointed star has changed little over the period of the company's development and today it is one of the most recognizable logos in the world. However, despite the wide popularity of this emblem, few people know what the meaning of the Mercedes badge is.

Moreover, the answer to this question is ambiguous and has several rather convincing theories, so the Mercedes emblem is covered with a certain veil of secrecy. Below we will present you the most interesting and unusual versions of the origin of this symbol.

Airbender

Daimler Motoren Gesellschaft in its early years, when it was first founded by Gottlieb Daimler and Wilhelm Maybach, was not yet engaged in mass production of cars. The company was generally conceived by the founders as a manufacturer efficient engines internal combustion, which would be used not only for ground vehicles, but also for ships and aircraft. According to this version, the three rays of the star, which to this day adorn the Mercedes logo, mean the three elements in the direction of which the company planned to develop: earth, water and air.

Convinced dreamer

This story dates back to an even earlier time, when the previously mentioned company had not yet been born. There is a legend that at the time when Daimler became the technical director of the Deutz plant in Cologne, he decorated the wall of his house with a three-pointed star, and was very respectful to it. Once he told his wife that someday this star will rise above his own plant and will mean the heyday of his business. Indeed, after some time, this symbol began to be used as corporate badge Mercedes.

Three-edged stick

At the beginning of its journey, the company was engaged only in the production of engines. However, after a while, the company produces several racing cars under a contract with Emil Ellinek. These cars were a huge success, which is why DMG launches series production of cars under the Mercedes brand.

At that time, the brand had three owners - Daimler, Maybach and Ellinek himself. The latter was sure that the right to choose a logo would remain with him, since he gave a lot to this car brand and even the brand got its name in honor of his daughter. Daimler and Maybach did not share this opinion, which resulted in a conflict. Three of them in a fit put their canes forward, and the resulting picture was very impressed with them. The meaning of this sign is the unity of the company.

Winners symbol

Observant people know that for a long time the Mercedes sign was not just a three-pointed star circled in a circle. The fact is that the emblem depicted a laurel wreath that surrounded this star. The origin of this symbol is also quite interesting. After success Mercedes car in a series of races, the owners of the company decided to commemorate this by adding a laurel wreath to their logo representing the winners.

The history of the Mercedes emblem dates back to the late 1800s, when Gottlieb Daimler became technical director of the Deutz internal combustion engine plant. There is a legend that at the beginning of his work there, Gottlieb Daimler decorated his own home with a star and wrote to his wife that the day will come when this star will shine over his own plant and symbolize prosperity.

Already in the early 1900s, when the question of the company's logo was acute, Daimler's sons, Paul and Adolf Daimler, remembered this story and designated the star as their trademark. Gottlieb Daimler himself died in 1900 shortly before the 66th anniversary.

A photo emblem of a Mercedes 1902 will allow you to more clearly imagine what the logo was.

In June 1909, the three-pointed and four-pointed stars were registered as trademarks. But, starting in 1910, the three-pointed star began to adorn cars.

The photo emblem of a Mercedes of 1909 will allow you to more clearly imagine what the logo was.

Photo emblem Benz 1909.

What does the Mercedes emblem mean? The three-pointed star symbolizes the Daimler Group's commitment to universal motorization “on earth, water and air”.

Over time, the emblem has undergone minor changes.

In 1916, the Mercedes emblem was enclosed in a circle. Along the perimeter of the circle itself, there were four more small stars, also the name Mercedes.

Photo emblem Mercedes 1916.

In 1923, a new emblem was patented.

The history of the Mercedes emblem was continued during the Second World War. It was a rather difficult time, which could not but affect sales, especially of such luxurious passenger cars... Only financially independent companies could survive. This was the time when the only way out was to merge Mercedes and Benz.

For a couple of years, separate logos were used, but then a decision was made to merge. The basis was the Mercedes logo, which was ringed with a Benz laurel wreath. So, on February 18, 1925, a new Mercedes emblem was registered - a star in a laurel wreath.

Photo emblem Mercedes after the merger of the two logos

In 1952, the Mercedes-Benz 300 SL received a modified type of star, the emblem was not on the hood, as it was before, but on the radiator grille. This change was due to the desire to emphasize the sporty character of the car.

Photo emblem Mercedes 1991.