THE BELL

There are those who read this news before you.
Subscribe to receive the latest articles.
Email
Name
Surname
How do you want to read The Bell
No spam

As a matter of fact, the Russian branch of the latter was engaged in the certification of the Borgward BX7 crossover, which is positioned by the company as ... an affordable alternative to the premium Audi Q5. The cars are similar in size, and the style overlaps in many ways.

The Vehicle Type Approval (OTTS), which has appeared in the Rosstandart database, says that the car will be delivered to us in front-wheel drive and all-wheel drive versions in two body configurations: five- and seven-seat.

There is only one engine, this is a 2-liter 4-cylinder gasoline power unit in two boost options: 201 and 224 hp. Certification of the first power unit looks a little illogical: cars with engines of just 200 hp. in Russia are subject to a higher transport tax. Both variants are adapted to AI-92 fuel. Transmission - uncontested 6-speed automatic Aisin.

The Borgward BX7 has a length of 4,715 mm and a wheelbase of 2,760 mm, so in a seven-seat configuration only children can fit in the third row of seats.

Borgward considers their main trump card to be rather rich equipment at an affordable price. However, it cannot be said that the car, which received the OTTS, can boast of an expanded configuration. It has power windows, power mirrors, two front airbags, air conditioning, an alarm, a sunroof, a tire pressure monitoring system and an ERA-GLONASS emergency call system. Wheel rim sizes: 17 and 18 inches, depending on the version.

In the Middle Kingdom, in the basic configuration, there are also side airbags, leather interior, a multimedia system with an 8-inch screen and rear parking sensors. The top-end versions are equipped with 3-zone climate control, safety curtains, an electric tailgate, a circular video surveillance system and much more.

In September last year, St. Petersburg's United Automobile Group (UAC) announced that it would sell Borgward cars in Russia. The plans for this year are 200-250 vehicles. Moreover, the Russian company even promised to bring an electric car in the future, which will be made based on the Borgward Isabella concept.

  • In the European market, the main competitor of Borgward is the machines created by Geely sub-brand Lynk & Co.
  • Borgward may have a third crossover, the coupe-like BX6 TS, as a concept in 2016.

This year the Borgward brand enters the Russian market. She herself is German, but belongs to the Chinese concern BAIC, and cars are assembled in the Middle Kingdom at the facilities of the Foton Motors plant.

New "Chinese" in Russia: all the details about the Borgward BX7

The new coupe-shaped crossover Borgward BX6 (Borgward BX6) entered the Chinese market more than two years after the debut of the prototype Borgward BX6 TS in March 2016. In our review, the Borgward BX6 crossover 2019-2020 - photos and videos, the price and configuration of the soplatform brother of the SUV with the original coupe-shaped liftback body. The third model (Borgward BX5 crossovers and crossovers are already being sold in the Celestial Empire) of the revived Borgward brand Borgward BX6 SUV is offered by a Chinese motorist with a powerful 224-horsepower 2.0 Turbo engine. the price 182800-199800 yuan (about 1161-1267 thousand rubles).

The novelties of the Borgward company aroused genuine interest among Chinese motorists, however, the sales of the Borgward BX5 and Borgward BX7 crossovers in the Celestial Empire can hardly be called successful. At the end of 2016, only a little more than 30,000 copies were sold, but the situation in 2017 has improved, and the company has already managed to sell 44,380 cars. The dynamics are clearly positive, and the release of the third model - Borgward BX6 will allow the company to significantly increase the volume of sold crossovers.

I would like to emphasize that the stylish novelty Borgward BX6 is positioned by the manufacturer as a car of the GT class and is equipped at the highest level. In the presence of the most powerful engine from the company's reserves - a 224-horsepower turbo four 2.0 T-GDI, a 6-speed robotic gearbox from BorgWarner, four-wheel drive with a clutch that connects the rear wheels, and a very generous equipment of the car with leather interior trim, electric adjustment driver's seat, a multimedia system with an 8-inch screen, dual-zone climate control, and this is already in the basic configuration.

At the same time, the chief designer of the Borgward company is the Swedish designer Anders Warming, who previously worked in companies and, comparing his creation of the Borgward BX6 crossover with expensive coupe-shaped premium crossovers and, and hints that the new Borgward looks outwardly no worse than the crossovers of famous companies.

It is difficult to disagree with the opinion of the Swedish designer, because the Borgward BX6 really looks quite good. When looking at the body of the new Chinese crossover, the hand of a master of the European design school is immediately visible. The novelty demonstrates a modern, original and stylish appearance. At the same time, the most striking details are the chic roof dome, lush wheel arches decorated with athletic embossings, compact and neat headlights, and side lights with LED filling echoing them.

  • The external dimensions of the Borgward BX6 2018-2019 body are 4601 mm in length, 1877 mm in width, 1656 mm in height, with a 2685 mm wheelbase and 184 mm of ground clearance.
  • By default, the crossover is equipped with large 19-inch alloy wheels with Goodyear EfficientGrip 225/55 R19 tires for the front and rear axles.
  • Borgward BX6 with identical wheelbase dimensions of 2685 mm and body width of 1877 mm with the Borgward BX5 soplatform model is noticeably longer than its sibling brother by 111 mm and 19 mm lower.

The five-seater saloon of the new coupe-like crossover BX6 inherited from the BX5 model, but ... better materials are offered for the interior decoration, and even the basic equipment is impressive.

The arsenal includes a pair of front and side airbags for the driver and front passenger, ISOFIX mounts for child seats, ABS with EBD and BAS, TCS and ESP, rear parking sensors, rear view camera, electric parking brake, hill descent assist, sunroof with an electric drive, an electric tailgate, a keyless entry system with a start / stop button, a multifunction steering wheel, a dashboard with a color screen of an on-board computer, an electric driver's seat, armrests in the first and second row, a multimedia system with an 8-inch color touchscreen screen and audio system with 6 speakers, dual-zone climate control, power windows on all doors, rear-view mirrors with electric adjustment and heating, leather interior trim.

In the maximum configuration, there are additionally side curtain airbags in the first and second rows, tire pressure sensors, front parking sensors, electric adjustment of the passenger seat, heated front seats, an audio system with 9 speakers, a navigator, adaptive headlights, rear-view mirrors with a function automatic folding, rain and light sensors.

It only remains to add that the stylish and chic outwardly dome of the roof, passing over to the tailgate with heavily littered glass, sadly affects the convenience of accommodating passengers in the rear seats and the useful volume of the luggage compartment. Passengers literally prop up the ceiling with their tops, and the trunk is capable of taking a ridiculous 380 liters of luggage in the stowed state. If desired, the volume of the luggage compartment can be increased by folding the 40/60 split rear row backrest.

Specifications Borgward BX6 2019-2020

At the heart of the new Borgward BX6 coupe crossover is a modern platform with a fully independent suspension (in front of the MacPherson strut, behind the multi-link). The standard is a plug-in all-wheel drive system with a clutch that provides traction to the rear wheels.

Under the hood of the novelty, there is an uncontested four-cylinder petrol turbo 2.0 T-GDI engine (224 hp 300 Nm), paired with a 6-speed BorgWarner robotic gearbox. According to the manufacturer, a turbocharged crossover engine with a curb body weight of 1655-1670 kg is satisfied with an average of 7.1 liters of fuel per 100 km of run.

Borgward BX6 2018-2019 video test

Borgward announced at the Shanghai Motor Show that it is going to start selling its cars in Russia. This is primarily about, which is produced at a plant in the suburbs of Beijing and sold in China since July last year. However, this spring, Borgward presented a more compact (in the title photo), which is about to enter the Chinese market - and which in the future should also enter Russia.

According to Autoreview, the company has already begun the process of certification of cars in our country, however, General Director Ulrich Volcker during an interview in Shanghai confirmed only that the Russian market is now being studied and a promotion strategy is being formed. According to Volcker, Borgward considers itself to be in the “affordable premium” segment, and first of all sees Volkswagen as competitors at the global level. True, the head of the company refused to outline the price segment. In Russia, Borgward initially plans to sell only imported cars, but if the sales volume grows steadily, the company will begin work on localization.

Borgward BXi7 with electric motor

Recall that Borgward is a German brand that was founded in 1919, but in 1961 the company went bankrupt and was revived only in May 2015. Behind the rebirth project is the Chinese company Foton, which is part of the BAIC concern and is engaged in the production of commercial vehicles, but in 2010 began developing passenger cars, inviting managers, engineers and designers from Mercedes, BMW and Porsche.

However, it was not until 2013 that Foton entered into an agreement to buy the brand with Christian Borgward, who owned the rights to the Borgward name and had been looking for opportunities to revive the family brand for almost ten years. Two years later, the company was registered in Stuttgart as a German company and made its debut at.

Since 2016, former Mini stylist Anders Warming has taken over as chief designer, but the BX7 and BX5 were of course completed before his arrival, with contributions from former Saab chief designer and author of the second generation Saab 900 and Saab 9-5, Einar Hereide. In the development of the platform, Borgward collaborated with global contractors: a two-liter turbo four was helped by FEV, a preselective "robot" and four-wheel drive - from BorgWarner, and an electromechanical variator for hybrid versions - Aisin.

The hierarchy of models is simple: the BX7 is an analogue of the Audi Q5, is almost identical in size and is equipped with a 2.0 turbo engine (221 hp). Since July last year, 30,000 of these cars have been sold in China - not the most outstanding result. But Borgward is hoping for a more compact BX5 with a 1.8 turbo engine (190 hp) - a classmate of golf crossovers such as the Volkswagen Tiguan or Hyundai Tucson. In addition, a coupe-like crossover has been created on the basis of the BX5 (it has not yet reached the conveyor), and two more platforms are in development - for a shortened crossover and for an electric car, which will be presented in a year.

A modest result in the domestic market encourages Borgward to be active on the export front: according to Ulrich Volcker, at the moment the certification process has been launched in almost 30 countries. Russia is not in the first place on the list of priorities: Volcker explained that the firm is now focused on launching sales in the Middle East and has already signed a contract with an importer in Qatar. The next priority market is South America, and in 2018 Borgward will begin construction of a plant in Germany. Thus, the appearance in Russia should be expected not earlier than next year.

Borgward is a German brand that has experienced boom, popularity, ruin and renaissance attempts. And now, after a few decades, Borgward is "born" with a modern stylish crossover BX7, the release of which was established not in Germany, but in China.

Borgward - a story of rise, fall and conspiracy

The Borgward company was founded in 1919 and initially produced various-sized cars - cars, trucks and even buses. The founder of the company was the German engineer Karl Borgward, whose name the firm bore.

Particularly popular is the Borgward Isabella passenger car, which received a 1.5-liter 75 hp engine. The production of the model began in 1954 and by 1962 reached its climax - during that year more than 200 thousand cars of this line were created. As for the bodywork, the Borgward Isabella was produced on the basis of several body types. Among them are a sedan, a convertible, a sports coupe and a station wagon.

The consumer loved the car so much that it was imported not only to European countries, but even to Australia. And in 1959, the company showed in Germany the country's first car with air suspension. Plus, the bodywork was automatically adjusted, which was also a novelty.

Closer to 1961, articles began to appear in the media about the unstable financial condition of the Borgward plant - rumors spread and fueled by the press. According to one version, such a policy was provoked by the company's competitors, who wanted to push it out of the market. Now there is disagreement about this - many believe that the financial difficulties of Borgward were not so catastrophic and a small investment could easily save the company.

But be that as it may, in 1961 Borgward went bankrupt, and in 1963 its founder Karl Borgward died. The equipment was sold to Mexican businessman Giorgio Gonzalez, who continued production of the P100 and Isabella models until 1970.

Later, Karl's grandson Christian began to revive his grandfather's business, bringing in Karlheinz Kness, his business partner. Under their leadership, a company of specialists began the revival of the once popular car brand. We assume that the "revival" consists in the sale of part of the rights to the brand to Chinese capital and exploitation for the reward of the German name of the creator of the original company.

What is the "German" model now

According to official data, the new Borgward BX7 is a car of the revived German brand, which is the brainchild of real German developers. Although we are pretty skeptical about this beautiful story. In fact, the base for the off-road vehicle was the most Chinese car model - BAIC Senova X65.

Borgward's marketers (today the company is wholly owned by Foton Motor, a subsidiary of the almighty conglomerate Beijing Automotive Industry Corporation, BAIC, which is mainly engaged in commercial vehicles) simply changed a number of cladding elements and pasted new nameplates on the Senova X65 crossover, popular for cloning within BAIC, and a new The "German" car is ready for sale. The wheelbase of both models is 2,670 mm.

Borgward BX7 has been produced in China since 2016, its production has been established at the facilities of the already mentioned Foton Motor. Now the car is being assembled in Beijing and sold on the domestic market. There, its price tag fluctuates around 170,000 yuan, which in terms of US dollars is equal to about 25 thousand.

The company planned to arrange deliveries of the new Borgward BX7 crossover to the Middle East and South America. A little later he promised to reach the Russian car market.

At the beginning of 2018, it became known that the novelty had received a Rosstandart certificate and was about to go on sale in the domestic market. However, there is no exact information on this yet. In the fall of 2017, the St. Petersburg United Automobile Corporation (UAC) signed a dealer memorandum with Borgward and transparently promised sales in 2018, but that was all. And after a while, information leaked out that the conclusion of an agreement with China is still at the stage of negotiations.

Apparently, the data that the price tag for a Sino-German crossover in Russia will be about 1 million rubles should not be completely trusted either.

Technical stuffing

Borgward BX7 has a 2.0-liter 4G20TI1 turbocharged gasoline engine under the hood, in two versions: 201 hp. with., as in (although the latter unit is numbered as G420), and 224 hp. In addition to it, there is a 6-speed automatic transmission and four-wheel or front-wheel drive.

For the Russian version, the manufacturer promises an air conditioning system, a pair of airbags, and a sunroof. The mirrors and side windows are electrically operated.

It is worth noting that in China, Borgward is equipped with four pillows, good multimedia and a voice control system. More expensive configurations, in addition to standard air conditioners, an interior with upholstery made of leather substitute and parking sensors, are complemented by inflatable curtains, xenon headlights, and an electric drive for the tailgate. There are also rain sensors, video cameras, an Internet access point and other nice and useful "things".

The main feature of the model is the ability to order a car of different capacities. You can choose from a car with five, six or seven seats. Expensive options offer their owners a panoramic roof and three-zone climate control. The second row of seats has the function of moving back and forth, and the seats are heated (both in the first and second rows) and ventilation.

The steering wheel is multifunctional, and the steering column can be adjusted in height and depth if desired. The on-board computer is equipped with a color monitor; a modern anti-theft system is responsible for security. The seats have a split backrest, and you can also change the angle of inclination.

Main characteristics and dimensions

In terms of dimensions, the Borgward BX7 is 4,713 mm long. Vehicle width 1,911 mm, height 1,694 mm. As for the rims, the car is equipped with a 17-inch light-alloy version.

The body part and the interior of the Bogward are somewhat reminiscent of the good old crossovers of famous brands, such as the Audi Q5, BMW X3 and even the Cadillac XT5. The ground clearance of the novelty is 190 mm.

Appearance

The car can be described in one word - solid. This is not a catchy, spectacular off-road vehicle, from which domestic passenger cars shy away from each other, and expensive foreign cars respectfully give way. The Borgward BX7 looks like a solid, reliable crossover. But not primitive. The streamlined body shape and inconspicuous lateral bends give it swiftness and sportiness, a slightly aggressive powerful radiator grill - brutality.

For such a look, the BX7 has to say "thanks" to the Norwegian designer Einar Hareide, who once led the design department at SAAB Automobile and now heads his own firm Hareide Design, which works under contract with Volvo, Rolls-Royce Marine, Cisco and others.

The main beam headlamps have a not-so-standard interior corner shape, and the LED high-beam headlights make the car even more stylish.

The salon also meets the "solid" characteristic. Stylish configuration of the dashboard, high quality finishing materials and the absence of unnecessary "decorations" make Borgward BX7 a prestigious practical car, which is not ashamed to drive a business person or a simple Russian car enthusiast. It should be noted that, contrary to the manufacturer's statements, the BX7 does not belong to the "premium" either sideways, neither in terms of filling nor in driving performance.

External data and information about technical equipment allow Borgward BX7 to be ranked among high-quality and practical off-road vehicles, without pretentiousness and excessive improvements. For those who appreciate driving performance and versatility in a car, the model will be a good helper. The matter is small - the sale and the price tag. It remains to be hoped that the price of Borgward will be formed with an eye to its Chinese counterpart Senov and will be available to the domestic consumer.

THE BELL

There are those who read this news before you.
Subscribe to receive the latest articles.
Email
Name
Surname
How do you want to read The Bell
No spam