Promising, albeit costly, will be the repair of household appliances as a business. Let's talk in detail about how to open a workshop in this direction and what should a novice entrepreneur focus on? After all, the presence of certain skills does not always guarantee success in the service market.

This type of business is different in that it can be started both with minimal investment and invest several million rubles in the arrangement of the workshop. But in any case, with a competent approach, a good specialist eventually begins to receive a stable income, because the demand for such services is growing every day.

Features of work

Before implementing this business idea, you need to evaluate all the pros and cons of the chosen direction, as well as objectively analyze your capabilities. There are certain subtleties here:

1. Only a person who is well versed in the nuances of the operation of most electrical appliances can be engaged in the repair of equipment. Therefore, first you need to learn how to repair at least some devices in order to be able to provide services of a narrow specialization. The versatility of the master is the key to the rapid expansion of the client base.
2. Modern technology is different in that the fashion for it is rapidly changing. It makes no sense to repair most of the devices, since spare parts for them are not produced by manufacturers or are too expensive.
3. In order to save initial investment, you can start working on a call to your home. This gives a chance to develop the business gradually, purchasing equipment and renting premises only when the first profit from the activity arrives.
4. In some cities, it makes sense to open several collection points at once, which will significantly increase the number of orders.
5. In this area, there is high competition between workshops. In addition, warranty and post-warranty service is offered by the manufacturers themselves, cooperating with stores or having their own service centers. Therefore, in order to break through, you need to correctly think over the entire development strategy.

If we talk about how to start a business, it is better to carefully analyze the market. To do this, evaluate competitors, prices, services offered, consumer demand and their ability to pay.

Sometimes it makes sense to establish cooperation with similar firms, occupying adjacent narrow areas and mutually beneficially exchanging clients. For example, a workshop that specializes in refrigerators can recommend a washing machine service professional without compromising its operations.

Business Format

A household appliance repair shop can look different - from a small room where only small devices are accepted, mainly telephones, TVs, kettles, to a reputable company where they service large refrigerators, washing machines, boilers, etc.

It is also worth deciding on what the concept of your institution is. There are two main options:

• You act as an independent company, repairing any equipment of all well-known manufacturers.
• You are an official representative for warranty and post-warranty service of a certain brand and do not undertake products of other brands. Franchises often work according to this principle, where the business owner is forced to obey corporate rules. But it is possible to cooperate in this way and being a more independent unit.

In the first case, you yourself will have to earn a name and reputation in the market, but you yourself decide in which direction to move and what policy to use for development. The second option often turns out to be too expensive and unprofitable for a beginner, although it offers a well-known brand and a certain audience of customers in return.

Each case has its pros and cons. You only need to decide whether it will be beneficial or not to cooperate with any company or it is better to give preference to lesser fame, but significantly expand the circle of potential customers by servicing various equipment.

Registration questions

If you carry out repairs with your own hands and offer services only to private clients, then it is enough to issue an IP (individual entrepreneurship). But in the case of a prospect for expansion and the appearance of clients in the form of organizations, it is still better to open an LLC (legal entity).

The taxation regime is more often chosen by UTII, in which it is enough to pay a fixed rate. Although at high costs for spare parts and various equipment, replenishment of tools, it makes sense to give preference to the simplified tax system, according to which deductions will depend on the difference between the income and expenses of the company.

Be sure to enter the correct OKVED code. In this case, 52.72 is suitable, which refers to the repair of household products. Please note that an individual entrepreneur, especially when doing work at a client's home, is allowed not to have a cash register. True, in this case, you will have to keep strict records on special forms, which are also registered with the tax office.

Activities for the repair of household appliances do not require unnecessary checks of the SES and other bodies. True, when arranging the workshop, you still have to go through the control of the State Inspectorate, which will check the presence of a fire alarm, a fire extinguisher, an emergency exit and the safety of electrical wiring.

You don't need a license to do this either. But some firms decide on voluntary certification, thanks to which they can perform technical expertise. Also, this move helps to significantly increase the trust of customers and raise the reputation of specialists to a new level.

Room selection

If we talk about the place where the workshop will be located, then there are several options:

1. City center - although the rent will be high, but the convenience of the location will provide a large flow of customers.
2. Sleeping area - you can significantly save on the monthly fee for the premises, as well as avoid high competition.
3. Set up equipment collection points in different parts of the city, and carry out repairs somewhere in a more convenient and cheaper building.
4. Perform work at the client's home without renting a separate office.

If you are going to win the trust of a potential audience, as well as offer maintenance services for a wide variety of equipment, then it makes sense to rent a room of 20-70 sq. m. It should be convenient to place a reception point, an office for the master, utility rooms. Keep in mind that the larger items you repair, the more space you need to store them.

Necessary equipment

A household appliance repair business can be organized with minimal investment. To do this, it is enough to buy a simple set of tools and inexpensive diagnostic devices. But to create a serious workshop where a variety of household appliances are serviced, you will have to worry about the availability of special equipment:

• oscilloscope;
• soldering irons;
• testers;
• hand tools (screwdrivers, wrenches);
• ampervoltmeter;
• spectrum analysis;
• frequency meter;
• hot air soldering station;
• digital multimeter;
• power unit;
• consumables - lubricants, sealants, gaskets, rubber bands, etc.

To equip the premises, you will have to purchase some furniture, a comfortable table for the master, shelves and racks for storing spare parts and tools. If you accept oversized equipment for repair, then you will definitely need freight transport for its transportation. It is enough to purchase an inexpensive GAZelle model, which has a good capacity and cheap maintenance.

Please note that the speed of repair depends largely on the ability to obtain the required parts from direct suppliers. Therefore, make sure that the most popular parts are always in your warehouse or arrive shortly after ordering. At the same time, pay attention to their quality and originality, otherwise you will not be able to provide a guarantee to the client.

Sometimes it makes sense to purchase obsolete refrigerators, washing machines and other appliances, as some customers will want to repair similar products, and it will not be possible to find old parts on the market. Build your own range of available parts to get the job done no one else can.

Is staff needed?

If you decide to open a repair shop and deal with all issues yourself, then this will significantly save start-up costs. But over time, as the company grows, you will have to hire assistants:

1. Masters - the more there are, the faster you can serve customers and take an unlimited number of orders.
2. A dispatcher is needed when calls are received much more often than the owner has time to receive them personally.
3. Accountant - can be incoming or perform work in outsourcing mode.
4. Driver and loader - to deliver equipment from customers to the workshop and back.

When selecting professional masters, pay attention to their skills, abilities, versatility. Sometimes it makes sense to hire a less experienced person and teach him all the subtleties. This will help save on wages, and you will also be confident in the skills of a specialist.

The higher the competition in the city, the more important it is to pay attention to the marketing strategy. Inform the population about the services provided, promotions, the quality of work by all available means:

• hand out business cards
• install a prominent sign above the entrance to the workshop;
• place ads in print media, at entrances in the nearest area, at bus stops, on buses, etc.;
• create your own website, which contains a list of basic services, an address and telephone number for communication, as well as reviews of satisfied customers;
• use the Internet to promote and form a good company image;
• it makes sense to establish cooperation with household appliances stores or various similar workshops that differ in a different specialization;
• place the company phone on your own transport (personal and cargo from the company).

It also makes sense to get a few large customers in the form of organizations, receiving regular orders from them for the maintenance of equipment. And remember that the most successful advertising is word of mouth. If your customers leave satisfied, they will definitely recommend your workshop to all their friends and acquaintances. Therefore, always try to do the work efficiently and quickly.

Here you can download for free as a sample.

Financial component

The overall profitability of the project is estimated at only 6-10%, which can scare away start-up entrepreneurs. But it should be understood that even with a slow return on investment, the profit promises to be stable.

Much also depends on what capital investments were at the start. After all, sometimes craftsmen start their business with minimal costs and buy more equipment or tools only when the income covers the monthly needs.

When drawing up a business plan, most of the money has to be spent on the purchase of equipment:

	Name	Price, in rubles
1	ampervoltmeter	800
2	Spectrum analysis	28 000
3	Frequency meter	15 000
4	Standard set of tools	3 000
5	Master's table	3 000
6	Office furniture	16 000
7	Freight car	80 000
8	Hot air soldering station	6 000
9	Digital multimeter	5 000
10	power unit	3 000
	Total:	159 800

To these costs, you will have to add another small amount for paperwork, and also keep in mind that you need to pay monthly utility bills, labor of hired craftsmen, taxes, etc.

If we talk about the profitability and payback of the project, then it largely depends on the number of clients served, the complexity of the tasks, the established rates and other factors. For example, for a home visit, you can take an additional 500 rubles, and evaluate the repair itself depending on the size of household appliances:

1. Overall - 8,000 rubles each.
2. Medium - 3,000.
3. Small - no more than 1,500 rubles.

When providing additional services, for example, from the sale of spare parts, you can count on other sources of profit. But in general, with the cost of a minimum set of equipment, it will not be possible to recoup the initial investment earlier than in 1-2 years.

Video: repair of household appliances at home or in the workshop.

Not suitable for everyone. Successful operation in this area requires specific knowledge and experience. If you plan to open a small service center, then you can additionally attract people who are versed in technology.

Repairing household appliances does not require serious investments. The main cost item will be tools and accessories. We will consider the features of work in this area in more detail in the article.

Choosing the Right Format

Repair of household appliances as a business has several directions at once. If the master himself wants to work in this area, then he has the following options for work:

1. Private home renovation. The cost of services will be low, but it will be possible to significantly save on costs in the form of rent. Spare parts for household appliances will not be required here either - you can buy them as needed. True, not all components are easy to find.
2. Collaboration with the service center. The bottom line is getting orders. The businessman himself is not engaged in promotion and search for customers. And for the provision of relevant services, he pays the service center a certain percentage or a fixed amount.
3. Opening of own service center. But here the entrepreneur will have to do his business from scratch, faced with the problems of finding customers, staff, and using effective advertising methods.

Is it profitable or not to open your own repair shop? This niche covers a fairly large volume of the market - it accounts for about 20-25% of the service sector. The level of income received does not depend on seasonal fluctuations, weather or the wealth of citizens, because broken equipment has to be repaired in order to be able to use it in the future.

It is worth deciding whether the organization will repair the equipment of a certain company or all brands existing on the market at once.

	Description	Advantages	Flaws
Monobrand firm	They are essentially subsidiaries. They are representatives of a certain brand and are engaged in repair and warranty service only for branded equipment.	Assistance in promotion from the parent company, collecting a customer base. High cost of service, high enough income. The possibility of concluding an agreement with the parent company on the purchase of components at low prices.	A narrow circle of consumers, determined by the number of owners of branded equipment. Dependence on the parent organization (at least by the fact that the demand for goods will directly proportionally affect the volume of services provided by the company). The need to make deductions for work under the brand of the main company.
Multi-brand firm	He repairs various brands of equipment.	High profitability, wide range of services, coverage of a large number of customers.	The need to start work with zero business reputation, lower cost for the services provided.

Monobrand firms, in turn, are divided into two categories:

1. affiliated (are in close cooperation with the parent company);
2. independent (they are equal partners of parent organizations).

If a businessman does not have serious work experience, then it makes sense to start working with a monobrand company in the form of an affiliate, and only later work in new directions.

Aspiring entrepreneurs often don't know where to start an appliance repair business. Here it is necessary to clearly define the list of services provided and to whom they can be provided.

If you plan to open a small workshop at home, then it is better to focus on servicing ordinary citizens. If the company has a sufficient number of qualified personnel, then it is possible to establish work with organizations. With them, you can enter into contracts for the maintenance of equipment or work one-time. The first option will provide a guaranteed income. Working with legal entities is also promising because they often use elite equipment, the repair of which is quite expensive.

It is necessary to decide on a clear list of services. As a rule, service centers repair refrigerators, washing machines, ovens, microwaves, dishwashers. It is not necessary to stop only at work with household appliances. You can expand your range of services:

• Appliances;
• video and audio equipment;
• office equipment;
• repair of heating systems.

To attract as many customers as possible, you should focus on the following features of the work:

1. quality;
2. troubleshooting speed;
3. warranty service;
4. home visit.

What is required to open a repair shop?

For a home appliance repair business to be truly successful, you need to think through all the nuances in advance. For work you will need:

• Specialized tools and other equipment. Need soldering irons, testers, screwdrivers, power supplies. You can not do without specialized tools. Their purchase will require about 30-40 thousand rubles. If there are several employees in the organization, then it is better to purchase several sets of tools at once.
• Repair Parts. It is better to find a company that would deliver them in bulk. This will greatly speed up the repair process, which is a definite plus for work. Additionally, you can engage in the sale of spare parts at retail, which will allow you to receive additional profit.
• room. It will be required if the company will not carry out home visits. You may also need a place to reanimate equipment that could not be quickly repaired in the client's apartment. It will be necessary to store tools and accessories somewhere. Renting a small space will be enough to get you started. Subsequently, you will need to think about opening an office and hiring a secretary.
• Register as a Sole Proprietor or LLC. The first option involves a simpler registration procedure. You will also have to choose a taxation system. It is most profitable in the field of repairing household appliances to pay UTII. At the same time, you won’t have to buy a cash register - it will be enough to fill out strict reporting forms (BSO). When working with legal entities, you can choose the system of taxation and simplified tax system.

Promotion Methods

The customer base directly affects the company's income level. To attract people, you need to use the right advertising methods. Word of mouth in this case will allow you to promote really high-quality services for free. On your own, you can use the following methods:

• placement of information in local newspapers;
• posting ads;
• production of a billboard (if there is an office);
• distribution of leaflets, business cards, discount coupons;
• promotion on the Internet (including the creation of a group).

Financial results

Repair of household appliances - a profitable and cost-effective business, capable of generating a monthly income in the amount of 50-100 thousand rubles, according to the most conservative estimates. Its payback ranges from several weeks to 2-3 months. When opening a large enterprise, it may take longer to return the invested funds, since the start-up capital will be much higher.

The proposed business plan for the repair of household, video, audio and office equipment is an example of a ready-made business plan and can be used by you in the future to develop your own business plan for an equipment repair workshop.

Business plan for a workshop for the repair of household, video, audio and office equipment

The purpose of the business plan is to justify the financial and economic feasibility of creating a workshop for the repair of household appliances, audio and video equipment and office equipment.

The study showed the presence of a potential market for services, in particular, repair of household appliances, TV, video, audio and office equipment. It should be noted that the provision of repair services, as a rule, is carried out by organizations that represent a single manufacturer and are not interested in expanding the range of services provided.

This business plan for a workshop for the repair of household appliances, audio and video equipment and office equipment provides for the creation of an additional market for services by expanding the range of serviced products and providing after-sales service for technical equipment at home at the request of the client. At the initial stage, one workshop was opened, later it is planned to open a network of workshops in Moscow.

The project is low-budget and therefore mobile enough to avoid many risks. At the same time, a workshop for the repair of household, video, audio and office equipment quickly pays off and brings a fairly high profit. Income received from the repair of technical facilities is stable, because it does not depend on the season and other natural factors. This is one of the reasons for choosing the business area.

Services are designed for residents of areas adjacent to the location of the repair shop. The call of the master can be made in any district of the city. The main consumers are individuals (about 90%), and the rest (10%) are legal entities.

The size of the authorized capital is 10,000 rubles.

The organizational and legal form is a limited liability company.
Form of ownership - private.

In the process of developing a business plan, an analysis of possible risks was also carried out and efforts were made to reduce them.

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Business plan for a workshop for the repair of household, video, audio and office equipment
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In this material:

Having the skills to service and repair household appliances, you should think about organizing your own business. This activity is in demand today, because electrical appliances someday fail. This article will help you write a business plan for a home appliance repair shop. Here we will consider all the nuances that a future entrepreneur should know about in order to achieve success in his business.

Relevance

A household appliance repair shop is a promising business idea, because there are more and more electrical appliances, and their device is becoming more complicated due to the development of technology, while there are not enough qualified craftsmen. Due to the ever-increasing prices of appliances, most people cannot afford to buy a new household appliance, but prefer to repair the old one. Men who have already opened a business of this kind note that there is a demand for repairs:

• washing machines;
• refrigerators;
• electric ovens and stoves;
• freezers;
• coffee machines;
• TVs;
• computers.

In their opinion, it is profitable to maintain and repair large expensive equipment. With small devices, the situation is different.

At the initial stage, you need to consider the following questions:

• whether the population in the area where it is planned to organize this business is solvent;
• how many competitors, what services do they provide;
• whether spare parts for household appliances are available, whether there are reliable suppliers.

Having decided to start, you need to decide whether the workshop will repair the equipment of one well-known brand or different manufacturers. The second option is preferable, as it will allow you to expand your audience and receive more orders.

Registration

To register, the future businessman comes to the tax office and writes an application for registration of individual entrepreneurship. If he plans to serve only individuals, then they choose the UTII taxation system. If it is assumed that legal entities will also be clients of the workshop, it is more convenient to pay taxes under the simplified tax system.

52.72 is chosen as the OKVED code. When registering, you will have to pay a state fee. Documents are considered by the tax inspector for 5 days.

Reference. A cash register for the workshop is not needed, because settlements with customers can be made at home.

Room and location

To run an appliance repair business, you will need a spacious room. Well, if you can rent a hangar located in the central part of the city for a low fee. If an entrepreneur cannot afford renting in the center, a room in a residential area is suitable, as long as it is densely populated. The area is divided into 2-3 zones:

• point for receiving applications and equipment;
• stock;
• workshop.

Attention! The area of ​​​​the room depends on how large the equipment is planned to be repaired. If these are washing machines, refrigerators and electric stoves, you will need an area of ​​​​at least 80 m2.

If the budget is very limited, at first you can do without a room. Many craftsmen repair appliances directly at customers' homes. However, you should not write off the fact that spare parts need to be stored somewhere, for example, in a garage.

Equipment

At the initial stage of the work of the wizards, you need to provide at least a minimum set of tools:

• soldering irons;
• wrenches;
• screwdrivers;
• digital multimeter;
• oscilloscope.

As the business develops, this list should be supplemented with a professional tool. For high-quality diagnostics of breakdowns, a frequency meter, a spectrum analyzer and other equipment are useful.

The room will have to install powerful lamps, air conditioning and ventilation. Racks are needed to store spare parts. You will also need a few pieces of furniture for the masters - a table, chairs.

At the disposal of the workshop should be a set of the most popular spare parts. This will allow faster customer service. If the budget is limited, it is worth finding a supplier of spare parts who can quickly deliver them when they are needed.

Attention! The purchase of spare parts will have to spend 500,000-1,000,000 rubles.

To transport equipment, you need a car - a gazelle or a raf. Buying a used car, you can save money, provided that the vehicle is on the move.

Personnel

To organize a business for the repair of household appliances, intelligent masters are needed. While the flow of customers is small, the entrepreneur can manage on his own, but in the future he will have to look for assistants. It is necessary to motivate employees to fulfill more orders. The best system of remuneration in this case would be the accrual of rates and percentages of revenue.

When compiling a business plan for a repair shop, it is worth including an expense item for paying for the services of an accountant. If an entrepreneur is ready to keep records himself, he will be able to save 15-20 thousand rubles a month.

Advertising

The profitability of the company depends on the flow of customers. To attract them, use all available means:

• outdoor advertising;
• leaflets;
• radio;
• social media;
• bulletin boards;
• own site.

Attention! Most people find repairmen through the Internet, so creating a website is a must.

Customers are attracted by various promotions and free services, such as diagnostics. Its cost is usually already included in the price of the repair. Another great idea is to make small discounts for each subsequent repair. Buying old household appliances from customers that cannot be restored will help you acquire rare spare parts.

Possible risks

Since the competition in this service sector is high, it is necessary to consider possible risks in advance. For a start-up company providing services for the repair of household appliances, the main thing is to have a staff of qualified workers, because the reputation of the company depends on the quality of work.

The pricing policy of the company is also important. An entrepreneur must set reasonable prices for services in order to attract more customers and still make a profit. How successful the business will be depends on the reliability of suppliers and the speed of supply of spare parts. If customers have to wait a long time for their refrigerator or washing machine to be repaired due to lack of parts in stock, they will turn to another workshop.

Profitability

The initial investment in opening a workshop for the repair of household appliances is 600,000-4,000,000 rubles. The amount of costs depends on what equipment will be purchased at the initial stage. If an entrepreneur restricts himself to a modest set of tools and begins to repair household appliances of clients at their homes, then large investments will not be required immediately.

Here is an approximate price list of the workshop (prices are in rubles):

• departure of the master to the house - 500;
• washing machine repair - 2000-4500;
• refrigerator repair - 2000-7000;
• repair of small equipment - from 1000.

Business profitability - 6-10%. Despite the slow rate of return on investment, this type of activity is stable. If you properly organize an advertising campaign, customers will always be. In the first 1.5-2 years of work, the entrepreneur will have to develop a client base, pay for the rent of premises and wages to employees, as well as purchase modern equipment and spare parts. But when the business pays off, the net profit per month will be 100-300 thousand rubles.

Attention! The promoted workshop serves 8-15 clients daily, the average bill for services is 1500-2000 rubles. For a month, the income will be 300,000-500,000 rubles.

It is necessary to work scrupulously on drawing up a business plan for a household appliance repair shop. It is important to clearly state what equipment will be needed at the first stage, and what can be purchased later. The search for skilled craftsmen is another point that needs to be given the main attention. An advertising campaign will help you quickly attract customers. Without these three components, success is impossible.

Order a business plan

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* Calculations use average data for Russia

In any home today there are many electrical appliances, their users usually do not have the slightest idea about the device, and even more so about how to repair it in the event of a breakdown. At the same time, in most cases, the failed equipment is subject to restoration, and repair is much more economically profitable than buying a new unit. In this regard, the need for the services of craftsmen among the population is constant, a true professional, able to cope with any breakdown, will definitely find his client. Building a household appliance repair business is relatively easy, but for this you need to have the appropriate knowledge, and not every master is universal, being able to work with absolutely any equipment from any manufacturer. But even in this case, you can build your own successful business, which will have many development prospects.

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The biggest problem, perhaps, can be called the level of competition in this type of business. Due to the simplicity of starting and low costs, there are a large number of players on the market who already have an established client base, they can be found in any area of ​​the city, and rivalry forces them to constantly reduce prices for their services. Depending on the market situation in the city in which you work, it can be very difficult to start your own business, especially if there is already a repair and maintenance workshop nearby. However, due to the wide variety of technical products and the difference in their structure, many craftsmen do not even compete with each other, but rather cooperate, occupying different niches and offering their customers the repair of different equipment, and a large number of service centers rarely take on the same type of work. , this is done by one workshop. Thus, there is a complete differentiation of the services offered, and the competition ceases to be sharp.

However, the way you organize your home appliance repair business can be different and has two directions. The first way is a mono-brand salon, which offers the repair of equipment of only one specific manufacturer, and does not undertake the maintenance of equipment of others. Which service center often acts as a partner for a household store and provides warranty service for equipment purchased in this store. This method of organization has its advantages and disadvantages. If you maintain your own mono-brand salon and cooperate with household appliances stores, you can constantly have service orders, but in this case, the store or device manufacturer will pay for the repair of equipment.

An exception can be called buyers who have expired the warranty period, but who seek to have their equipment repaired by an official master. In this case, it will be necessary to maintain high quality indicators of the work performed, often act at the behest of stores, and the range of opportunities is limited to serving only one manufacturer, which significantly reduces the number of potential consumers. A store that seeks cooperation with a service center will make high demands on the latter, and often in this case it is necessary to invest more heavily in its arrangement. All this should be covered by a stable and large number of orders, but not every manufacturer or store can offer this.

The second way of organizing such a business is opposed to the first, because it involves the maintenance and repair of a variety of equipment from different manufacturers. Relatively speaking, it is multi-brand, but in fact does not make any difference in the brand of products, but simply troubleshoots. Hence the main difficulty in organizing such a business - masters must be generalists, be able to understand any devices, taking into account their features, and often the design of the same type of products from different manufacturers varies significantly. But in this case, the repair shop operates independently of other structures, conducts its own policy and has more opportunities to attract a large number of consumers. With this way of organizing, there is a considerable risk that demand will fluctuate greatly, but this problem must be smoothed out by constantly asking people to fix different brands of products. It is not worth comparing these two ways of organizing a business, because in each case one or the other may be preferable. To do this, it is worth studying the offers of household appliances stores and manufacturers, and then make a decision depending on the conditions offered.

To start your work, you need to register as a business entity. There is no need to register a legal entity, you can remain an individual by registering as an individual entrepreneur. If there is still a need to register a legal entity, then it is better to choose the form of a limited liability company, this will make it possible to use a simplified taxation system, as is the case with individual entrepreneurship. However, registration of an IP is much simpler and requires significantly lower costs, an individual entrepreneur is liable for debts with his own property, but in such a business, as a rule, serious debts do not arise. It is also worth choosing the OKVED code correctly, and the activity itself falls under the definition (OKPD 2) 95.2 Services for the repair of personal items and household goods, but this grouping includes many provisions, and almost all of them can be suitable for a household appliance repair business . For the repair of mobile phones, the definition of consumer goods is more suitable.

The next step in organizing your business will be the search for premises, and in this case, you must first of all focus on ensuring that there are no competing firms nearby. A significant advantage of organizing a small equipment repair business is the ability to work in a very small space, one master with all the necessary equipment can fit in an area of ​​​​no more than 10 m 2. This includes mobile phones and all small, small and easily transportable household appliances. If you have to work with large units (refrigerators, washing machines, dishwashers, etc.), then you won’t be able to get by with a small area and you will have to rent significant spaces for your work. This is due at least to the fact that there will be a need for a place to accommodate equipment, including one that is only in the queue, space for the convenience of the master and a platform for unloading and loading equipment. The workshop itself can be located in the city center, especially where there is very good traffic, but the enterprise that is located on the territory of residential areas can also be successful. Moreover, in some cases, accommodation in residential areas is more appropriate than in the city center, where there are practically no residential apartments and houses, and this primarily concerns a workshop for the repair and maintenance of large-sized equipment. But even in this case, there is an opportunity to save on rent if you offer your customers home visits.

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Ideally, the workshop should offer its customers solutions to issues of any complexity, and not all of them can be solved in the client's apartment, but at first you can limit yourself to home repair services. In this case, most clients will be able to help, and it will be possible to rent a large room a little later, when there is an accumulated client base. Providing repair services at home almost completely eliminates the need to maintain an office, because if the entrepreneur himself is a master, then he can keep all the equipment at home, and accept applications only by phone. For businessmen with limited financial resources, this way of organizing a business is much more preferable, but it is absolutely not suitable when working with stores providing warranty service for equipment and a specific manufacturer, and also not very successful in the case of repairing small household appliances and especially mobile phones, because in this case it is assumed that the master takes the technique to himself. On the other hand, small appliances and phones can be repaired at home.

But even if the business was started with the provision of services by one person - an entrepreneur, sooner or later in its development it will reach a level where additional specialists will be required. In the case of working with large equipment, you will initially have to attract additional forces. Therefore, you need to think about the personnel issue from the very beginning. It is best to outsource all business processes that are not related to making a profit, only masters will work directly in the company itself, and the entrepreneur himself must perform all administrative and organizational duties. Experienced and knowledgeable specialists of the device of many products are looking for work. Their number is determined by the very level of the enterprise, and at first it can be two people, if not one at all.

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In addition, when working with large equipment, loaders and a driver are involved, this is necessary only when the work is performed directly on the territory of the workshop. Moreover, in this case, it is critical to purchase a truck, but the simplest such representative will cost about 200 thousand rubles. It will be a used Russian-made car, but for the first time it will be enough to transport equipment. The body of the car can also become an advertising platform, which contains information about the workshop. Given that the car will move around the city, you can count on the fact that a sufficiently large number of people will know about the company's offer.

Working with each type of equipment has its own characteristics, which type of business may not be in demand among the population if the craftsmen offer maintenance and repair of milking a book, which is easier to replace than repair. Therefore, the maintenance of systems or other types of equipment may be different in terms of economic attractiveness. The most cost-effective undertaking can be called the repair of refrigerators, because this large technique is easy to repair, and even an inexperienced specialist can handle it. It is relatively easy to learn how to repair refrigerators, and therefore there is no personnel issue. At the same time, such devices are expensive enough to be replaced even with a serious breakdown, and many users are much more likely to call the master than go to the hardware store. Refrigerators, in comparison with other equipment, are not so subject to obsolescence, they serve for a long time, therefore, even when the warranty ends, the user operates the refrigerator for a long time. Washing machines can also be noted from other large-sized equipment, but they are more difficult to repair, although in most cases it turns out to be somewhat cheaper than buying a new one.

With small appliances, everything is much more complicated, because it costs an order of magnitude cheaper, the price of components is often comparable to the price of a new product, and many users prefer to change such products even with a minor breakdown. Demand for these types of services will be much lower, and consumers who know the price will often forego repairs in favor of buying a new product. This issue is especially acute with cell phones, because they become morally obsolete very quickly, and after the warranty expires, the consumer often no longer needs the phone if it breaks down. Even a person with limited funds can, instead of repairing his phone, go to a mobile phone salon and purchase an inexpensive model for a while, which he will use until he accumulates funds for a new modern phone. In this regard, it is better to repair small household appliances and mobile phones as a mono-brand service center that works at the store and offers warranty service for products. However, even a multi-brand salon can offer its customers simple operations that are much cheaper than buying a new phone. This includes replacing the display, microphone, speaker, receiver, battery for some models, as well as flashing software and simple services not to repair, but to improve the phone. If it is supposed to work with mobile phones, then it is not economically profitable to engage in one repair, but you need to offer additional services up to drawing pictures on the case or changing the backlight.

Depending on the complexity of the services provided, various equipment is purchased, the cost of which can vary significantly. Repairing small appliances requires special tool kits, as well as soldering stations, ultrasonic baths, and computers with special software for reconfiguring electronic systems. The cost of such equipment starts from about 10 thousand rubles, but can be slightly higher when buying a more professional and advanced tool. At the same time, not all devices can be useful in work, and for a mono-brand service center you will have to buy the most advanced equipment. To repair large equipment, you will need the same tool, but also special equipment for each type of device. The most important thing is the devices for checking the electrical system. The amount of such equipment can be small if you buy a standard tool, which self-taught masters manage. Also, if you plan to transport equipment, you will need special transport devices. Thus, depending on the complexity of the work and the available funds, the arsenal of the master may be different.

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This type of business is characterized by low profitability, because the main part of the repair cost for the client is the price of the components themselves. In this regard, when replacement of any parts is not required, the cost of repairs will not be high, otherwise it is often more profitable for the client to buy new equipment. In general, the cost of the repair shop services themselves rarely exceeds two thousand rubles, and often is within 500. The craftsmen themselves are engaged only in simple repairs (all for the same reason: it is often easier to replace than to repair), the most profitable business will be when there is a large number of small orders. Engaging in complex work is unprofitable for either the master or the consumer.

The repair shop must be actively engaged in its promotion in the market, because without informing the population there will not be enough orders for the survival of the business. Therefore, the advertising campaign should be given special attention, and if necessary, create your own website, which lists all the services offered and the cost of them. In order to quickly fulfill its task, the workshop must have established relationships with suppliers and manufacturers of parts, which, of course, is easier for a monobrand salon to do. This business can be good knowledge for an entrepreneur who is himself a master, otherwise, almost all income will go to cover expenses.

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