http://pandia.ru/text/78/441/images/image001_152.gif" alt="*" width="13" height="13"> Plan and effectively use personal and work time, distribute the load in the best way.
Avoid wasting time, identify its misuse and ineffective use, and free up additional time resources.
How to get more satisfaction from work.
Understand what factors stimulate or limit your own performance.
Eliminate unnecessary emotional tension and stress associated with lack of time.
Competently delegate tasks and authority.
Determine your long-term and short-term goals in various areas of activity.
Correctly distribute your efforts between daily routine tasks and long-term tasks. Select what is essential from the flow of things and set priorities. Determine the order of work.
Take responsibility for deadlines and results. Don't put off until tomorrow what should have been done yesterday.
Take a quick look at life, evaluate and comprehend the quality of your life. Make your life more harmonious.
Methods and forms of training: Concentrated theoretical material in the form of interactive mini-lectures; Testing; Practical tasks, performing individual and group exercises; Group discussions and games; Well-structured printed handouts.
All material in the training is considered from 3 points of view:
I. Attitude to work
II. Relationship with people
III. Attitude to personal life
I. Attitude to work
1.Introductory part
2. Problematization (what WILL happen if I start to keep up with everything?)
3.Testing (slice of reality)
4.Urgency-importance (distribution of your tasks)
5. Exercise “Eating Toads”
7. Exercise “Creating your daily routine AGAIN” (taking into account: letters, distracting calls, tea drinking, etc.)
8. Planning tools: diary, electronic calendars (Outlook, calendar on your phone, tablet, PC, etc.)
9.Homework for 7 days
II. Attitude towards people /III. Attitude to life.
Similarly: at the beginning of the block testing is carried out, then work is carried out in blocks.
1.Motors of freedom.
Call" href="/text/category/koll/" rel="bookmark">team)
4. Exercise “Like it - don’t like it”
5. “Crises, Fires”
6.Lifestyle.
7. Exercise “Do I need to do this?”
8. Sources of stress. Problem solving algorithm.
9. Action plan for 7 days.
Author and business coach Linnik Tatyana, 36 years old. Currently Head of Personnel Development Service in a large metropolitan company. For a long time she worked as a corporate trainer for a large company (federal network Beeline) in Bryansk.
Certified business trainer since 2008 (5 years of practical experience), about 200 (developed and conducted) trainings on various topics: sales, time management, management, customer focus, methods of managing subordinates.
Completed training for trainers in companies such as HumanFactors (Nizhny Novgorod), Business Training Consulting (Moscow), Mainstream (Nizhny Novgorod)
Training format.
1. The training is designed for 1 day of training, 10 academic hours, breaks for coffee breaks and lunch are provided.
2. The total number of participants is up to 15 people.
3. Training can be organized on the following days of the week - Saturday, Sunday - by agreement with the customer. Dates are agreed upon in advance.
4. Venue: auditorium of the MFC Business School at the address: Bryansk, Gagarin Boulevard, building 27 or on the customer’s premises.
5. Time 10.00-18.00
6. If desired, it is possible to organize lunches for participants. Additional payment
Cost of education
1. Tuition fee, 00 (twenty-eight thousand three hundred eighty) rubles
2. Additional payment for each training participant over the stated number in the group (if necessary) 1120.00 rubles
Evgeniy Malyar
#
Business nuances
Samples of commercial proposals
Commercial offers are usually divided into two categories: “cold” - intended for mass mailing, and “hot”, addressed to specific managers of companies theoretically interested in the services.
Article navigation
- The main task of the commercial proposal
- The role of templates
- How to draw up a commercial proposal for the provision of services, examples
- Commercial offer for transport services
- Commercial proposal for design
- Commercial offer for cleaning services
- Commercial offer for furniture manufacturing
- Car service, proposal for cooperation
- Offer for special equipment services
- For the provision of legal services
- Building maintenance
- For garbage removal
- For the production of metal structures
- Commercial proposal for site protection
- Offer for the provision of accounting services
- Commercial proposal for the provision of educational services
- Manual for sewing curtains
All commercial products are divided into two categories: goods and services. It is necessary to sell both, and one of the most effective promotion tools is rightfully considered a letter containing an offer.
The article will discuss the rules for composing texts promoting services and provide examples of them with comments.
The main task of the commercial proposal
At many enterprises, writing a commercial proposal is entrusted to the most qualified specialist. It is believed that he is the one who knows everything about the product being offered, and therefore will cope with the task better than anyone else. This approach is justified in a number of cases when it is known for sure that the letter will be read by people who understand all the intricacies of the matter. For example, a generator for a power plant cannot be offered to a large energy supply company in “simple words.” But concluding an agreement for services (or rather, their provision) is most often achieved after reading the text of the head of the company, who does not delve deeply into the nuances.
A common situation: the director received a letter offering cleaning of premises, legal support, or, for example, refilling a cartridge with a visit to the client. The manager calls the head of the department (supply manager, chief lawyer or someone else) and offers to evaluate the usefulness of the proposal for the company.
The main task of the CP compiler is to ensure that his message does not end up being thrown into the trash (or deleted into the mailbox trash) without familiarizing himself with the contents.
The role of templates
Today, downloading a sample commercial proposal for any service is not a problem. After changing the company details and other individual information, you will get a text that meets the main requirements for letters of this kind. Here's an example:
Everything is clear, understandable and concise. However, a universal template for filling has not yet been invented, and, most likely, there will never be one. The sample should definitely be creatively reworked to give it individuality. In order not to spoil a good selling text, you need to know the rules by which it is compiled.
How to draw up a commercial proposal for the provision of services, examples
Just as any car, regardless of brand and price, consists of certain components and assemblies, the right proposal contains indispensable functional blocks, without any of which it “does not work.” And it’s not just about a beautiful letterhead or a sweeping signature. It is important that the letter:
Offered benefits: The potential customer of the service is not very interested in the glorious history of the company and the degree of friendship of its team. He wants to know what benefits he will receive (savings, quality, speed).
Unobtrusively “pressed” on deadlines: Any product has an expiration date. The proposal for the provision of services must also have a deadline that defines its conditions: “Until June 24, 2018, the prices are as follows, and after (by default) it will be more expensive.”
Call to action: Having realized how good the conditions set out in the first part are, and having received a slight push from the second, a potential client may want to talk about concluding an agreement. The actions proposed to him should be simplified as much as possible. Any commercial product is successfully sold when access to it is easy. Just “call this phone number” or “answer this letter.”
These threefold rules are not always observed by the writers of commercial proposals. So in the above example there is no deadline. If all conditions are met, the letter promises much greater effectiveness.
Now it's time to look at specific examples of commercial proposals.
Commercial offer for transport services
Commercial offers are usually divided into two categories:
- “cold” – intended for mass mailing;
- “hot” ones, addressed to specific managers of companies theoretically interested in services.
Based on this classification, it should be understood that in order to increase efficiency, it is desirable to “warm up” the offer, which many sales department managers do not want to do. This means that it is still better to call or visit the selected company before sending a letter. At the same time, it is not at all necessary to seek a conversation personally with the manager. You can have a nice conversation with the secretary (or another employee who has the information), and, if the employee is professionally suitable, then find out:
- does the company use the services of any transport company, or does it have its own fleet of vehicles;
- what are the volumes of transportation;
- Is the fee expensive?
- is the director satisfied with the existing cooperation;
- if there are complaints, then regarding what unpleasant moments;
- Cargo transportation or passenger delivery is needed.
The work of a salesman is generally very similar to the difficult life of an illegal intelligence officer, and the more he learns, the better.
From the information received, it becomes clear what to focus on when drawing up a commercial proposal. At the same time, even using the template, you should remember the mentioned deadline. However, when negotiating with a particularly valuable client, you can forget about him later.
Download sample
General rules: depending on the profile specifics, the requirements for transport services may be as follows:
- trading companies are interested in prompt delivery and safety. If security services are also offered along with transport services, this may become a decisive factor;
- a budget organization that announces a tender for the transportation of goods is often attracted by a good price, supported by the quality of the delivery service;
- Everyone likes discounts.
It should be remembered that the most enviable transportation clients are already working with someone, and they will have to be lured away with significant advantages.
Commercial proposal for design
Typically, design organizations in their main profile specialize in the provision of construction services, and at the same time, engineering documentation is included in the total estimated cost. The rules for drawing up a commercial proposal are the same as in other cases, but it is recommended to pay special attention to:
- high quality materials at a reasonable price;
- speed of design, installation, repair or finishing work.
In this case, at the beginning of the letter it is considered useful to mention the objects that have already been commissioned and the clients who were satisfied. Since the volume of text is limited, only the main thing should be stated: the specialization of the construction company, the use of directly imported materials, warranty obligations, etc.
Budgetary organizations are more interested in the benefits of pricing policy, but this does not mean that low quality is tolerated.
As for purely design organizations, it is useful for them to provide in their proposals images of buildings built according to the documentation they developed. It's better if these are photographs of houses that you can be proud of.
Download sample
Commercial offer for cleaning services
The commercial offer of a cleaning company, subject to the necessary observance of general rules, has a number of specific features that reflect the advantages and disadvantages. You can attract clients:
- discounts for regular orders or signing a long-term contract;
- using environmentally friendly, hypoallergenic and health-safe detergents;
- the use of modern technologies that reduce cleaning time and improve quality;
- ability to perform particularly complex surface cleaning tasks.
Cleaning services can be offered not only to legal entities, but also to ordinary citizens who want to save time and are willing to pay for it. In this case, the “cold” mailing method demonstrates its effectiveness, if, of course, the proposal is drawn up correctly.
Commercial offer for furniture manufacturing
At the present stage, the furniture business also has its own characteristics, and they consist in the fact that the prevailing share of products is mass-produced in large factories with high technological capabilities. Laser cutting with markings, special equipment for trimming edges, advanced fastening methods - all this is very expensive and inaccessible to small manufacturers.
However, they have a certain market niche - fulfilling individual orders in cases where mass-produced samples do not fit into the interior. The concept of a commercial offer for furniture manufacturing services can be built on this factor. The potential client is offered:
- a unique design that matches his wishes and the characteristics of the room;
- no hassle (measurer arriving at a convenient time, delivery, assembly);
- the ability to view the result in a 3D model on a computer, followed by approval of the order;
- fulfillment of the most unusual wishes regarding the color, shade and shape of furnishings (the notorious “any whim”);
- integration of any technical means into furniture bodies;
- high-quality harmless materials with ISO certificate;
- warranty and post-warranty service if necessary;
- affordable prices.
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In fact, when offering furniture manufacturing services, it is advisable to focus on the advantages implied by an individual approach and emphasize that the quality of the products is practically no different from large-scale samples.
Car service, proposal for cooperation
Car service is a broad concept and includes services ranging from a car wash to a high-tech service station equipped with sophisticated diagnostic equipment. The peculiarities of a commercial offer for car repairs are that a potential client must understand what services the company can offer him. If a company specializes in chassis or any specific brand in general, then this should definitely be indicated. In particular, information is required:
- on cooperation with vehicle insurers;
- availability of own expertise;
- about special types of work performed. In particular, this may be the possibility of restoring expensive body elements, bumpers, supporting frames of SUVs, aluminum parts, argon welding, etc.
- prompt diagnosis and troubleshooting;
- the presence of a heat chamber for drying the body after painting;
- large stock of auto parts.
If there are other advantages that can attract clientele, then they must be listed, accompanying the text with appropriate images.
For motorists, the ability to easily find a business with or without a navigator is especially important. A map is required.
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Offer for special equipment services
The peculiarities of using special equipment are that it is dictated by extreme necessity. When it is impossible to do without an excavator, aerial platform or other means, the client is left with only a choice between possible service providers, and, as a rule, there are few of them. Based on this circumstance, the offer for special equipment is relatively laconic and consists mainly of an offer, which indicates the parameters (characteristics) of the proposed equipment and prices.
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For the provision of legal services
Legal market services is characterized by high competition and literacy of its participants. It is indeed very difficult to stand out among law firms and consulting firms, so the preparation of a commercial proposal should be treated with special care. It is first necessary to study the conditions of other similar companies and determine possible advantages. Standard benefits include the following:
- high probability of a favorable court decision. Every lawyer knows that a 100% guarantee in this matter is impossible;
- support and guarantee in various authorities on a contractual basis;
- the opportunity to save money by reducing the company's staff of lawyers;
- high qualifications and guarantee of legal impeccability of all outgoing and internal documentation of the company;
- speed of resolution of issues in various authorities;
- the opportunity to receive some types of services for free, for example, consultations.
In all other respects, each law firm decides for itself what advantages it will attract new clients with.
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Building maintenance
As a rule, commercial proposals to support individual houses, residential areas and cottage communities fall into the category of “warm” and “hot”, that is, pre-agreed. They are rarely sent by mail, especially electronic, and are more often delivered in person after a verbal agreement.
The text of the proposal is tied to a specific object, the service of which the contractor is applying for, and is accompanied by a table with the prices of each service per month and the total amount. Usually the document is addressed to the tender commission. The numbers specified in the offer are decisive. The style of writing is not so important.
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For garbage removal
This service, if provided regularly on a contractual basis, is included in the range of building maintenance already discussed. The exception is one-time episodes when a large amount of waste is generated after repair, construction and emergency work. In the commercial proposal, the offer contains information about tariffs and types of additional services (loading, disposal of hazardous waste).
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For the production of metal structures
In this case, it is desirable that the commercial proposal contains information about the enterprise, its production capabilities, equipment that allows the construction of designs of any complexity, advanced software and other details. It is also worth mentioning that rolled metal is used only of the highest quality. For the customer, when ordering structures, quality is often more important than price - he will have to use these products for a long time.
Prices are not given in the text. The cost of metal structures is calculated according to the estimate, but it is individual and represents part of the project.
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Commercial proposal for site protection
It is not customary to skimp on security, so the offer of security services usually places emphasis on the effectiveness of the measures taken. High quality services can be ensured by applying many years of experience and advanced technical means. A list of protected objects belonging to the most famous partners will be very useful.
- personal,
- informational
- fire department
- the territory of the enterprise from the penetration of unauthorized persons.
Monitoring personnel access and ensuring that trade secrets are maintained can also be mentioned.
Despite the secondary importance of the price of the service, you should not forget about it either: competitors, perhaps no less qualified and having no worse equipment, are not asleep.
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By video surveillance
This service relates to the security activities already discussed, and it can only be distinguished if it is provided separately, outside the complex of other measures that ensure security. For example, a proposal to install video intercoms in a residential complex is drawn up in the form of a letter indicating prices for the entire entrance and for a separate apartment. It is advisable to list the technical advantages of the installed system.
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The subject of the contract may be any work for which the use of internal resources for any reason is unjustified:
- catering for company employees;
- washing bed linen for a hotel that does not have its own laundry;
- accounting for a small company;
- legal services;
- supply of components for assembly;
- services for creating an organization’s website and its ongoing maintenance.
In general, the meaning of the term is expressed by translating the word outsourcing - external source. The task of the creator of a commercial proposal is to convince the potential client of the benefits of outsourcing cooperation, and specifically with his company.
In many cases, companies with extensive experience performing a particular service can provide cost savings.
For example, the creation and maintenance of a corporate website requires a qualified specialist in this field. An ordinary system administrator may not be able to cope with this task, or will create the resource unsuccessfully. In this case, the proposal should include several options, taking into account potential clients of different levels of solvency.
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Offer for the provision of accounting services
Is it possible to imagine a company without a full-time chief accountant? This idea may not seem very successful to some, but in practice, third-party finance and accounting specialists are brought in quite often. Accounting conducted on the basis of an outsourcing agreement relieves the company's management from troubles in the form of fines and penalties caused by mistakes made due to the inexperience of the employee. In some cases, a third-party audit is simply necessary.
The market for accounting services is oversaturated, so very high demands are placed on the commercial offer. It must be convincing, and the text must correctly highlight the advantages and benefits of this company.
Reputation and experience play a paramount role. Of particular note are the measures taken to preserve trade secrets.
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Commercial proposal for the provision of educational services
Regardless of the type of educational service offered (university, college, private gymnasium, courses, tutoring, etc.), the main advantages can only be the qualifications of teachers and the quality of the knowledge received.
The proposal begins with a title that accurately describes its essence. In a few words it is necessary to express what the educational institution is preparing for. It is also advisable to mention:
- individual approach;
- the presence of unique techniques that have proven their effectiveness in practice;
- tuition fees (per semester, year, full course);
- if possible, a short list of graduates who have had successful careers (if any).
Manual for sewing curtains
At the end of the article, the requirements for the supply of such a common household item as curtains will be considered. As you know, they vary in quality and price, but every housewife, regardless of financial capabilities, wants them to be beautiful.
